Migration Automation Tool: Migrate Google Analytics GA3 / Universal Analytics(UA) to GA4 using Google Tag Manager

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Here is POC on Migrating GA3 / Universal Analytics to GA4 using Google Tag Manager. Demo Covers: Creation of GTM Account, Container and Workspace for tags  Adding GTM codes to webpages and enabling GTM Universal Analytics Property Creation in GA GTM UA / GA3 Pageview tag creation GA3 Event tag creation by capturing CSS selector for the button event trigger GA4 Property Creation and linking via GA Enabling GA4 pageview tag  Using GTM GA4 migrator tool to migrate GA3/UA event tags to GA4 Scanning though the GA4 event migration Validation using GTM debug mode Report validation

"Page Layout Algorithm" to Penalize Sites with Heavy Above the Fold Ads

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Beware! Is your website loaded with heavy ads on the top, then watch out for a possible penalty from their "Page Layout Algorithm"..

Placing too many ads above the fold and making it difficult for the visitors to read your actual content will attract a penalty from Google.

Matt Cutts encourages people to make use of Google's Google Browser Size tool or similar tools to gauge the amount of content visible on a page as opposed to ads that are visible at the first glance to visitors under various screen resolutions.

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