Migration Automation Tool: Migrate Google Analytics GA3 / Universal Analytics(UA) to GA4 using Google Tag Manager

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Here is POC on Migrating GA3 / Universal Analytics to GA4 using Google Tag Manager. Demo Covers: Creation of GTM Account, Container and Workspace for tags  Adding GTM codes to webpages and enabling GTM Universal Analytics Property Creation in GA GTM UA / GA3 Pageview tag creation GA3 Event tag creation by capturing CSS selector for the button event trigger GA4 Property Creation and linking via GA Enabling GA4 pageview tag  Using GTM GA4 migrator tool to migrate GA3/UA event tags to GA4 Scanning though the GA4 event migration Validation using GTM debug mode Report validation

Union of Negative Keywords - MSN Adcenter's New Feature

Microsoft's Adcenter has gone a step ahead of Google Adwords in improving the strength of "Negative keywords" feature. The Adcenter product team has released a new feature that can be ideally called as "Union of Negative Keywords."

In Google Adwords the negative keywords added at the Adgroup level will over ride the negative keywords added to the Campaign level. But in Adcenter, negative keyword added at the Campaign and Adgroup level will work in conjugation to improve the quality of traffic. Caution! Any business related negative keywords added to campaign level can spoil the quality of visitors if not not carefully scanned and removed.

Read more by following this link http://community.microsoftadvertising.com/blogs/advertiser/archive/2012/03/15/microsoft-advertising-adcenter-new-negative-keyword-behavior-.aspx

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