Kamal Chembath Blog - Advertising Axis - Digital Marketing and Analytics

Mobile analytics tools are slowly emerging in the market. It seems that marketers have understood the importance of analyzing visitors from mobiles to their websites. Traditional web analytics tools doesn't have the ability to give statistics of mobile visitors due to technology incompatibility. What I mean is that " most of the mobiles do not support Javascript and cookies used by web analytics tools" to render the visitor metrics.People accessing websites through their mobiles are gradually increasing day by day. This means a small percentage of sale is happening through mobile users. The present small percentage has every potential to climb up over a period of time. Not considering the behaviour of mobile users will be costly miss to the online companies. 'Bango' is a simple and robust mobile web analytics tool. Well, good tools come with a price and so is 'Bango.' Bango offers a 30 day free trial period. Marketers can make use of this opportunity to s...

Woopra is a revolutionary on demand web analytics tool. It clubs the features of a customer support software and usual web analytics characteristics. I was really amazed by the visitor tracking ability of customer support softwares. These tools not only facilitate to chat with website visitors when they initiate the chat but also assists organisations to initiate chat from their side. Visitors movements can be tracked completely using the chat support softwares.I dreamt to get my hands on to the customer support tool to get more insights on the visitors behaviour inaddition to our web analytics tool. Woopra has combined the features of chat support software with web analytics features. Isn't Woopra a revolutionary tool in reality? I am sure you are nodding your head in Concurrence! I am really thrilled to see Woopra coming out of beta phase. Woopra is a page tagging web analytics tool offered by iFusion labs LLC. Please read the features of Woopra furnished below. 1) Woopra rende...

Web analytics is a nitty-gritty for online marketing. Click Tale is a useful web analytics tool for online marketers. Click Tale do have a fabulous feature wherein it records the visitors activity in the website. This is an unique selling point(USP) of Click Tale and this feature makes it stronger as a web analytics tool vendor to compete with it competitors. Click Tale is a page tagging tool and offers free and paid services. The pricing is based on number of pageviews received by websites. In addition to creating movies of visitor sessions Click Tale has got the following features. I) Renders Information on "how far visitors scroll down" to read web pages in the form of "Scrolling Heat maps." II) Details of interaction with each and every link in the website. It even shows the hesitation time, hovers and average hover time taken to click a link. III) Most of the companies using web analytics tools confront with the problem of tracking and analyzing form pages.But...

ClickTracks is a good log file analyser tool that comes at an affordable cost. Below are the four major valuable reports ClickTracks can render.. 1) Navigation report. 2) Search Report. 3) Site Overview report. 4) Visitor labelling. 1)Navigation report Navigation report contains three parts. They are website view, page analysis & path view. The website view allows you to navigate to any page just like you type websites in your browser.Website view displays information on how frequently visitors click on each link. The page analysis frame displays further information about the page currently displayed in the website view.The page analysis frame presents further information related to the current page in the website view.Below are the metrics displayed in the page analysis frame. 1.Visitors that see the page Here we can see the total number of visitors that saw the currently displayed page.Of all visits to your website, this shows the percentage that viewed this page. Please note t...

The presentation of emetrics in WebTreds Analytics8 is awesome. Even a newbie to web analytics can easily understand the complete behaviour of website visitors by having WebTrends analytics tool. The problems most companies using web analytics tools confront is the inability to make decisions to improve the website conversions. But WebTrends is an exception in the way it facilitates easy decision making for improving website conversions. WebTrends renders the following features to measure the performance of marketing. 1)Performance Dashboards 2)Interactive Reporting Console 3)Business Intelligence Integration 4)Custom Reporting 5) 5-Point Scenario Analysis 6)First-Party Cookies 1)Performance Dashboards provides accurate benchmark KPIs. "What if" scenarios in Perfomance dashboards facilitates identification of f ocus points in Marketing. 2)Interactive Reporting Console assists each and every member of the company to filter, drill & query the emetrics to realize their bus...