Showing posts from April, 2012

Event Driven Data Layer Implementation using ACDL/GTM - Create Own EDDL Strategy

Data Layer is a known concept for most in digital analytics. As the name suggests it is all about data residing in the layer of the pages. Data can be about useful information of your properties when the user interacts using which analytics and marketing folks understand the likes and wants of users to create an enriching experience for the users. Capturing the data useful for your properties is the foundation to begin knowing anything about your users preferences to provide compelling user experiences that flourish your business. Designing a robust data layer should the number one priority to take the right path to success. Most of us have heard about Customer Experience Digital Data Layer layer by W3C and would have worked on designing data layer to collect data footprints of the users.  One of the main challenges in tracking in SPA / regular pages is users moving to next page or bouncing off the pages. Tracking Interactions happening on a page without the need to refresh the page ne

SEO CV - Digital Marketing Profile

KamalChandran is a Digital Marketing specialist at Cognizant. He has been working in the digital marketing sphere for more than 9 years, and has succeeded in winning certificates from both Google and Microsoft by exhibiting proficiency as a Google Advertising Professional and Microsoft Accredited Advertising Professional.KamalChandran is a skilled SEO (Search Engine Marketing) Professional, read KamalChandran profile by accessing his SEO CV blog ..  

digitalmarketingcontest2012 - Digital Value

Digital marketing is a boon to online business. You cannot keep the 'digital marketing professionals' away from your online business for even shortest of times, if you don't want to mess with your profitability. People who do not know the value of digital marketing is going to regret!


Check out the digitalmarketingcontest2012 blog.