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Showing posts from March, 2013

Event Driven Data Layer Implementation using ACDL/GTM - Create Own EDDL Strategy

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Data Layer is a known concept for most in digital analytics. As the name suggests it is all about data residing in the layer of the pages. Data can be about useful information of your properties when the user interacts using which analytics and marketing folks understand the likes and wants of users to create an enriching experience for the users. Capturing the data useful for your properties is the foundation to begin knowing anything about your users preferences to provide compelling user experiences that flourish your business. Designing a robust data layer should the number one priority to take the right path to success. Most of us have heard about Customer Experience Digital Data Layer layer by W3C and would have worked on designing data layer to collect data footprints of the users.  One of the main challenges in tracking in SPA / regular pages is users moving to next page or bouncing off the pages. Tracking Interactions happening on a page without the need to refresh the page ne

Universal Analytics - A Master Piece from Google is Available for All

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Universal Analytics (Beta) which has more comprehensive set of features than the classic analytics is now available in GA. Universal Analytics code can be added along with existing GA classic code thereby saving the past statistics, and at the same making use of the fabulous features bestowed! Session and campaign timeout setting can be quickly done without adding codes to the site. You can add more search engines to the limited set of search engines tracked by default without a code addition! Here is the Universal Analytics (Beta) announcement link to the public http://analytics.blogspot.nl/2013/03/expanding-universal-analytics-into.html

Important Search Engine Optimization (SEO) Key Performance Indicators (KPIs)

KPIs play a foremost important role to measure, understand and improve the success rate of any campaigns. I have listed down the significant Search Engine Optimization (SEO) Key Performance Indicators (KPIs). Search Engine Optimization Key Performance Indicators KPIs Description Benefits Total Organic traffic Total traffic received from search engines Organic traffic increase is a direct representation of the SEO engineered on and off the website. Improvement in Organic traffic / free traffic means the prospective customers are reaching the website through search engines, and the website is close to winning the desired business goals Month on Month Organic Traffic Comparison Comparing the search engine traffic statistics on a monthly basis Comparing the Organic traffic on monthly basis gives us a better idea on the  percentage growth of free traffic Keyword Rankings Checking the keyword rankings in top search

Winning Customers using Powerful Custom Elements in Internal Site Searches

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Once you succeed in inviting the prospects to your website (first step), the subsequent goal (second step) is to give them a clear picture of your offerings with a superb content and well defined navigational structure that leads the prospects to the closing stages (third step) of a sale. More attention could be given to people who are on your website (step two), because after doing the great job of getting the people, you don't want to waste your efforts by simply letting them go off. Prospects could be inclined very much towards the internal searches when they do not find the near information they look out for. Here a necessity arises for building a solid internal search appliance, but not limited to showing them the results with snippets of information as displayed in normal search engine result pages. Times have changed, captivating the people by providing them that extra bit of information through the internal search result pages, gives us an extra edge, and can be defining