Showing posts from January, 2008

Event Driven Data Layer Implementation using ACDL/GTM - Create Own EDDL Strategy

Data Layer is a known concept for most in digital analytics. As the name suggests it is all about data residing in the layer of the pages. Data can be about useful information of your properties when the user interacts using which analytics and marketing folks understand the likes and wants of users to create an enriching experience for the users. Capturing the data useful for your properties is the foundation to begin knowing anything about your users preferences to provide compelling user experiences that flourish your business. Designing a robust data layer should the number one priority to take the right path to success. Most of us have heard about Customer Experience Digital Data Layer layer by W3C and would have worked on designing data layer to collect data footprints of the users.  One of the main challenges in tracking in SPA / regular pages is users moving to next page or bouncing off the pages. Tracking Interactions happening on a page without the need to refresh the page ne

Adwords Management

Following are the basic things for setting up a campaign. 1) Create a Campaign Decide on the geographic area you would want to target. The options available are · All Countries · A specific country · City wise targeting · Location based targeting There can be a maximum of 25 campaigns. Daily budget can only be set at a campaign level. 2) Divide the sections of the website in to Adgroups · There can be maximum of 100 Adgroups per campaign. 3) Create keywords for the Adgroups · Find the keywords with high search volume using keyword suggestion tools, for eg:-Google keyword suggestion tool, Wordtracker keyword tool, SEO book keyword tool etc. · Decide on the Cost per click for a keyword by keeping in view your budget. 4) Create Adcopies to for the Adgroups · Adcopies can be a maximum of 50 which is again a combination of text as well as image ads. 5) Set the adcopies with the right landing pages · Clicking on the Ad should take the prospect to the right landing pages. 6) Choose where you