Showing posts from January, 2008

Migration Automation Tool: Migrate Google Analytics GA3 / Universal Analytics(UA) to GA4 using Google Tag Manager

Here is POC on Migrating GA3 / Universal Analytics to GA4 using Google Tag Manager. Demo Covers: Creation of GTM Account, Container and Workspace for tags  Adding GTM codes to webpages and enabling GTM Universal Analytics Property Creation in GA GTM UA / GA3 Pageview tag creation GA3 Event tag creation by capturing CSS selector for the button event trigger GA4 Property Creation and linking via GA Enabling GA4 pageview tag  Using GTM GA4 migrator tool to migrate GA3/UA event tags to GA4 Scanning though the GA4 event migration Validation using GTM debug mode Report validation

Adwords Management

Following are the basic things for setting up a campaign. 1) Create a Campaign Decide on the geographic area you would want to target. The options available are · All Countries · A specific country · City wise targeting · Location based targeting There can be a maximum of 25 campaigns. Daily budget can only be set at a campaign level. 2) Divide the sections of the website in to Adgroups · There can be maximum of 100 Adgroups per campaign. 3) Create keywords for the Adgroups · Find the keywords with high search volume using keyword suggestion tools, for eg:-Google keyword suggestion tool, Wordtracker keyword tool, SEO book keyword tool etc. · Decide on the Cost per click for a keyword by keeping in view your budget. 4) Create Adcopies to for the Adgroups · Adcopies can be a maximum of 50 which is again a combination of text as well as image ads. 5) Set the adcopies with the right landing pages · Clicking on the Ad should take the prospect to the right landing pages. 6) Choose where you