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Showing posts from January, 2013

Event Driven Data Layer Implementation using ACDL/GTM - Create Own EDDL Strategy

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Data Layer is a known concept for most in digital analytics. As the name suggests it is all about data residing in the layer of the pages. Data can be about useful information of your properties when the user interacts using which analytics and marketing folks understand the likes and wants of users to create an enriching experience for the users. Capturing the data useful for your properties is the foundation to begin knowing anything about your users preferences to provide compelling user experiences that flourish your business. Designing a robust data layer should the number one priority to take the right path to success. Most of us have heard about Customer Experience Digital Data Layer layer by W3C and would have worked on designing data layer to collect data footprints of the users.  One of the main challenges in tracking in SPA / regular pages is users moving to next page or bouncing off the pages. Tracking Interactions happening on a page without the need to refresh the page ne

Sessions Across Domains & Cookie Migration - Coremetrics and Google Analytics

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When visitor hops from one domain to another the session connectivity is lost, in order to retain the session continuity line of tracking code have to be added to the site pages, in addition to the usual web analytics tracking code. In this post I have compared the lines of code that need to be included in  the master code of web analytics tools such as Coremetrics and Google analytics. Here is how you need to do it in Google Analytics Scenario: You send visitors from Site A to Site B in order to complete a purchase. Since GA uses first party cookies, wherein the same domain sets the cookies than a different domain, it is hard to find out if the same visitors has completed the purchase on Site B. This is simply because site A cannot set cookies for Site B, and the latter domain need to do it to get deemed as first party cookies. Solution: This is where _link () comes handy and enables the Site B to set the cookies, and the session gets continued for visitors moving from Sit

Remarketing / Following Up with your Prospects - Google Analytics & Adwords

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We all receive call from sales people at least once a day, and mostly we behave well without bursting out. But sometimes when we really need some kind of information / services, which could have been conveyed earlier by these people, we may not have it in our memory.. we regret.. and would wish for a follow-up call. Remarketing is a fantastic follow-up mechanism in the online world. Follow-up with your website visitors with offers, cross sell / up sell your products / services, communicate your free shipping and great discounts to your website visitors who added your products to shopping cart, but did not purchase anything. Consistently following up with the website visitors through huge GDN (Google Display Network) is a great opportunity to improve your customer base. Add a line of code to your Google Analytics tracking code like mentioned below: To implement remarketing, replace the bold text in this example: <script type="text/javascript"> var _gaq = _gaq

Interesting Definition for Keyword Cannibalization - SEO & Campaign Management

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Here is an interesting definition for Keyword Cannibalization in Google.com :-) Have simplified the cannibalized definition portrayed above: Keyword Cannibalization in SEO: Targeting the same keywords for different pages thereby reducing the visibility for all; except one, which the search engines might consider for that query. Keyword Cannibalization in Campaign Management: Having the same keywords in different Adgroups. Only one keyword gets a chance to show-up from one account, thereby creating a tug-of-war among the keywords.

Crowdfunding Campaigns & Websites are on the Surge

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Crowdfunding Campaigns and websites have begun to raise! Source Source: http://searchenginewatch.com/article/2235916/Crowdfunding-Campaigns-and-Sites-are-Popping-Up-Everywhere

How to Build a Great Digital Analytics Empire

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      Access the white paper here!

DoubleClick's Search Vision in 2013

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DoubleClick search vision is to help digital marketers to run their search campaigns in a better way, by being before their prospects, with their products and service offerings, at right time and right place. DoubleClick has begun the new year with a new look to its website. See it here .

Event Data Highlighter an Alternative to Schema / Rich Snippets

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Data highlighter is a new tool to tell Google about the structured data on the pages, particularly relating to your company events / social events / any other events. Data highlighter is an alternative to structured data which allows you to tag the data fields without modifying the pages on the website. At this point of time you can use Google's data highlighter as an alternative to mark events of your page without implementing structured data on the page which requires codes to be implemented in the website. Using Data highlighter through webmaster tools allows you to highlight the type of events easily by making the right selections in your web page. You would be able to access the web page right inside the webmaster tools to complete your event highlighting work. You can then save the highlighted stuff, subsequent Google bot crawl will ensure you getting additional weightage in it esteemed search results. Tomorrow, Google could support other types of rich snippets also