Event Driven Data Layer Implementation using ACDL/GTM - Create Own EDDL Strategy

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Data Layer is a known concept for most in digital analytics. As the name suggests it is all about data residing in the layer of the pages. Data can be about useful information of your properties when the user interacts using which analytics and marketing folks understand the likes and wants of users to create an enriching experience for the users. Capturing the data useful for your properties is the foundation to begin knowing anything about your users preferences to provide compelling user experiences that flourish your business. Designing a robust data layer should the number one priority to take the right path to success. Most of us have heard about Customer Experience Digital Data Layer layer by W3C and would have worked on designing data layer to collect data footprints of the users.  One of the main challenges in tracking in SPA / regular pages is users moving to next page or bouncing off the pages. Tracking Interactions happening on a page without the need to refresh the page ne

Remarketing / Following Up with your Prospects - Google Analytics & Adwords

We all receive call from sales people at least once a day, and mostly we behave well without bursting out. But sometimes when we really need some kind of information / services, which could have been conveyed earlier by these people, we may not have it in our memory.. we regret.. and would wish for a follow-up call.

Remarketing is a fantastic follow-up mechanism in the online world. Follow-up with your website visitors with offers, cross sell / up sell your products / services, communicate your free shipping and great discounts to your website visitors who added your products to shopping cart, but did not purchase anything. Consistently following up with the website visitors through huge GDN (Google Display Network) is a great opportunity to improve your customer base.

Add a line of code to your Google Analytics tracking code like mentioned below:

To implement remarketing, replace the bold text in this example:

<script type="text/javascript">
var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-xxxxx-y']);
_gaq.push(['_trackPageview']);
(function() {
var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;

ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';

var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
})();
</script>

with the bold text in the example below:

<script type="text/javascript">
var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-xxxxx-y']);
_gaq.push(['_trackPageview']);
(function() {
var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;

ga.src = ('https:' == document.location.protocol ? 'https://' : 'http://') + 'stats.g.doubleclick.net/dc.js';

var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
})();
</script>

  • Link you Adwords account to analytics account.
  • You can use one of the 4 pre-defined remarketing lists, and specify in which of the Adwords account that list is available.

Watch this video on "Remarketing with Google Analytics"



Here is a PDF on GA & Remarketing.

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