Event Driven Data Layer Implementation using ACDL/GTM - Create Own EDDL Strategy

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Data Layer is a known concept for most in digital analytics. As the name suggests it is all about data residing in the layer of the pages. Data can be about useful information of your properties when the user interacts using which analytics and marketing folks understand the likes and wants of users to create an enriching experience for the users. Capturing the data useful for your properties is the foundation to begin knowing anything about your users preferences to provide compelling user experiences that flourish your business. Designing a robust data layer should the number one priority to take the right path to success. Most of us have heard about Customer Experience Digital Data Layer layer by W3C and would have worked on designing data layer to collect data footprints of the users.  One of the main challenges in tracking in SPA / regular pages is users moving to next page or bouncing off the pages. Tracking Interactions happening on a page without the need to refresh the page ne

Event Data Highlighter an Alternative to Schema / Rich Snippets

Data highlighter is a new tool to tell Google about the structured data on the pages, particularly relating to your company events / social events / any other events. Data highlighter is an alternative to structured data which allows you to tag the data fields without modifying the pages on the website.

At this point of time you can use Google's data highlighter as an alternative to mark events of your page without implementing structured data on the page which requires codes to be implemented in the website.


Using Data highlighter through webmaster tools allows you to highlight the type of events easily by making the right selections in your web page. You would be able to access the web page right inside the webmaster tools to complete your event highlighting work. You can then save the highlighted stuff, subsequent Google bot crawl will ensure you getting additional weightage in it esteemed search results.

Tomorrow, Google could support other types of rich snippets also, facilitating you to do the tag any data fields of your website with a MOUSE and make your LIFE EASY.

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