Event Driven Data Layer Implementation using ACDL/GTM - Create Own EDDL Strategy

Data Layer is a known concept for most in digital analytics. As the name suggests it is all about data residing in the layer of the pages. Data can be about useful information of your properties when the user interacts using which analytics and marketing folks understand the likes and wants of users to create an enriching experience for the users. Capturing the data useful for your properties is the foundation to begin knowing anything about your users preferences to provide compelling user experiences that flourish your business. Designing a robust data layer should the number one priority to take the right path to success. Most of us have heard about Customer Experience Digital Data Layer layer by W3C and would have worked on designing data layer to collect data footprints of the users.  One of the main challenges in tracking in SPA / regular pages is users moving to next page or bouncing off the pages. Tracking Interactions happening on a page without the need to refresh the page ne

Interesting Definition for Keyword Cannibalization - SEO & Campaign Management

Here is an interesting definition for Keyword Cannibalization in Google.com :-)

Have simplified the cannibalized definition portrayed above:

Keyword Cannibalization in SEO:
Targeting the same keywords for different pages thereby reducing the visibility for all; except one, which the search engines might consider for that query.

Keyword Cannibalization in Campaign Management:

Having the same keywords in different Adgroups. Only one keyword gets a chance to show-up from one account, thereby creating a tug-of-war among the keywords.

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