Showing posts from 2012

Migration Automation Tool: Migrate Google Analytics GA3 / Universal Analytics(UA) to GA4 using Google Tag Manager

Here is POC on Migrating GA3 / Universal Analytics to GA4 using Google Tag Manager. Demo Covers: Creation of GTM Account, Container and Workspace for tags  Adding GTM codes to webpages and enabling GTM Universal Analytics Property Creation in GA GTM UA / GA3 Pageview tag creation GA3 Event tag creation by capturing CSS selector for the button event trigger GA4 Property Creation and linking via GA Enabling GA4 pageview tag  Using GTM GA4 migrator tool to migrate GA3/UA event tags to GA4 Scanning though the GA4 event migration Validation using GTM debug mode Report validation

Funny Matt Cutts Rehearsing for a Hollywood Movie

Watch this video if you are above 10 years, or please don't take a risk. Matt Cutts is an Actor Too:-) Happy New Year to Matt Cutts and You!

50% Discount on GA exam - Promo Code $25 Off on Google Analytics Test

Get 50% discount on GA exam by typing the below mentioned promo code. Not sure how long the is offer is going to last, so hurry before the offer closes . PerformanceMarketing I did purchase the exam for $25 today, which otherwise would have been $50. You can purchase the test with a heavy discount now, and later on whenever you feel like taking up the test, do that. But the discount might not wait for your convenience.. :-)

Google Universal Analytics Threatens Omniture - A Revolution in Analytics

Google Universal Analytics is a Definite Game Changer, it is not limited to website analytics, and is distinct from other web analytics tools. I was going through the list of features, including "integrating other devices" and offline reports, and the great thinking put in by Google engineers is amazing. Universal Analytics is currently in the beta stage on, once it open to public I am sure it is going to creating a revolution in Analytics. Read about the Innovative UA at  

Story of M.S. Subbulakshmi Retold through Amar Chitra Katha Comics

The life of Carnatic musician M.S. Subbulakshmi is now depicted as an Amar Chitra Katha. The eternal presence of MS in this world is strongly rooted by her spellbinding Carnatic music, it do not dawn to numerous households without playing her mesmerizing voice (Venkatesa Suprabadam) to begin an auspicious day. The music legend is the first musician to be conferred with Bharat Ratna. MS is known to be a generous and humble person. Her story is being retold through Amar Chitra katha's new title M S Subbulakshmi - Queen of Carnatic music. The 31 page comic book encapsulates the impressive journey of the singer from humble beginnings in Madurai to her early lessons with her accomplished Mother. The story talks about her devotion, even at a very young age, to music. The book also refers to the Singer's involvement in India's Independence movement. Purchase the book here .

GA Audience Segmentation by Demography using UserReport

Understanding more about your audiences matters a lot for better targeting intended to win customers. Segmentation of audiences is critical and plays a pivotal role in making changes yo your online business strategies. Segmenting your data by demographics by digging deep is emphatic to understand more your website visitors. There is a useful tool know as "User reports" which collects the information through a free online survey and synchronizes the collected data with GA data to help you better understand the demographics of visitors. This sounds great, the information which web analytics tools can't really gather can be gathered by this user report tool. You just need to add a snippet of code to your website pages just above the closing body tags. Thats it, the collected statistics can be viewed from your UserReport account. Any extra help in gaining insights about Gender, Age and Income (you can add your own questions to expand this further). Just t

Business Analytics for Betterment of Web Analytics Data

Business analytics tools helps in analyzing web analytics data. Huge loads of data is difficult to analyze manually, if a software can do that on behalf of you, it is great isn't it, and if it comes free of cost it is doubly great. I believe you agree with me completely. What if that tool helps you in creating interactive dashboard in no time, coupled with powerful analytics calculation. WOW! sounds fantastic.. right. The name  of the tool is "Tableau."   Let me cite one anaytics tool as an example; Google Analytics. Tableau has recently introduced a Google Analytics connector, which use GA API key to pull data into Tableau to facilitate business data analysis and powerful dashboards for insightful presentation. Try Tableau for free , explore the exciting functionality by merging your web analytics data and come out with meaningful business insights for improvement. Just drag and drop your data, and enjoy the outcome!