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Showing posts from November, 2013

Event Driven Data Layer Implementation using ACDL/GTM - Create Own EDDL Strategy

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Data Layer is a known concept for most in digital analytics. As the name suggests it is all about data residing in the layer of the pages. Data can be about useful information of your properties when the user interacts using which analytics and marketing folks understand the likes and wants of users to create an enriching experience for the users. Capturing the data useful for your properties is the foundation to begin knowing anything about your users preferences to provide compelling user experiences that flourish your business. Designing a robust data layer should the number one priority to take the right path to success. Most of us have heard about Customer Experience Digital Data Layer layer by W3C and would have worked on designing data layer to collect data footprints of the users.  One of the main challenges in tracking in SPA / regular pages is users moving to next page or bouncing off the pages. Tracking Interactions happening on a page without the need to refresh the page ne

Websites & Apps looks Inseperable - Android App Content Indexing

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Websites and Apps looks inseperable, and it seems the duo has brought an end to the statements hailing the superiorty of one! Long leave the King and the Queen of the digital world!!!!! With the commonness of accessing virtual world with devices such as smartphones, tablets and desktops - striking a synergy that benefits the users is imperative, and we all know how good Google is in doing this. Google never would have come a long way after it started "BackRub," without heeding to the needs and wants of its users. It does it so frequently like the recent announcement of "App Indexing" feature. With "App Indexing" Google connects specific website content with app content within the smartphone app. Users can open the native app directly from the mobile SERP, and from the website listing, by clicking on "Open in app" link. More from Google: This search feature is available on searches done using Google Search App version 2.8+ for Android