Migration Automation Tool: Migrate Google Analytics GA3 / Universal Analytics(UA) to GA4 using Google Tag Manager

Here is POC on Migrating GA3 / Universal Analytics to GA4 using Google Tag Manager.

Demo Covers:
  1. Creation of GTM Account, Container and Workspace for tags 
  2. Adding GTM codes to webpages and enabling GTM
  3. Universal Analytics Property Creation in GA
  4. GTM UA / GA3 Pageview tag creation
  5. GA3 Event tag creation by capturing CSS selector for the button event trigger
  6. GA4 Property Creation and linking via GA
  7. Enabling GA4 pageview tag 
  8. Using GTM GA4 migrator tool to migrate GA3/UA event tags to GA4
  9. Scanning though the GA4 event migration
  10. Validation using GTM debug mode
  11. Report validation




Popular posts from this blog

As the testing industry grows and matures, more testers will likely:

Learn Adobe Analytics Marketing Reports & Analytics (SiteCatalyst) : Free Self Implementation Kit for Study

Measuring conversion rates on “thank you” pages provides?