Event Driven Data Layer Implementation using ACDL/GTM - Create Own EDDL Strategy

Data Layer is a known concept for most in digital analytics. As the name suggests it is all about data residing in the layer of the pages. Data can be about useful information of your properties when the user interacts using which analytics and marketing folks understand the likes and wants of users to create an enriching experience for the users. Capturing the data useful for your properties is the foundation to begin knowing anything about your users preferences to provide compelling user experiences that flourish your business. Designing a robust data layer should the number one priority to take the right path to success. Most of us have heard about Customer Experience Digital Data Layer layer by W3C and would have worked on designing data layer to collect data footprints of the users.  One of the main challenges in tracking in SPA / regular pages is users moving to next page or bouncing off the pages. Tracking Interactions happening on a page without the need to refresh the page ne

New Google analytics tracking code | ga.js replaces urchin.js in Google Analytics

Google unleashes new Google analytics tracking code. The new tracking code is coined as ga.js andwill replace urchin.js.

What is special in the new tracking code?

The new tracking has got custom-make options and auto detection of https. The new code gets updated with the features getting released hereafter, the old urchin.js will not be receiving any updates hereafter. _trackview function takes the place of urchintracker. Trackview function can measure page views and custom links viz. flash, downloads etc. though counts those page views as extra page views.The users of the urchin.js can continue to use the code for another one full year, after that the code will not work.

How to change the tracking code?

Very easy, the unique UA number has to be replaced in the new code.

Features of new GA code that can be customised

Tracking virtual page views
Tracking downloaded files
Tracking a page in multiple accounts
Tracking subdomains
Track a visitor across domains using a link
Track a visitor across domains using a form
E-commerce transactions
Adding organic sources
Segmenting visitor types
Restrict cookie data to a subdirectory
Control data collection settings
Control session timeout
Control campaign conversion timeout
Custom campaign fields
Using the anchor with campaign data in URL
Setting keyword ignore preferences
Control the data sampling rate

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