Event Driven Data Layer Implementation using ACDL/GTM - Create Own EDDL Strategy

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Data Layer is a known concept for most in digital analytics. As the name suggests it is all about data residing in the layer of the pages. Data can be about useful information of your properties when the user interacts using which analytics and marketing folks understand the likes and wants of users to create an enriching experience for the users. Capturing the data useful for your properties is the foundation to begin knowing anything about your users preferences to provide compelling user experiences that flourish your business. Designing a robust data layer should the number one priority to take the right path to success. Most of us have heard about Customer Experience Digital Data Layer layer by W3C and would have worked on designing data layer to collect data footprints of the users.  One of the main challenges in tracking in SPA / regular pages is users moving to next page or bouncing off the pages. Tracking Interactions happening on a page without the need to refresh the page ne

SiteCatalyst First Party Cookie Creation to Read s_vi Cookie – My Experiment

First party cookies can be created using CNAME record. Only by setting the FP cookie the visitor ID cookie from s_vi can be read, and can be passed to other variables. Using third party cookie s_vi cannot be read (unless getVID plugin is used), and hence cannot be passed to any variable, or to visitorID for cross domain tracking.

I tried experimenting FP it worked for me, I was able to read the visitor ID into an eVar (v3). I had to research a little to get this done, thought of sharing this piece of information……. I made a  post in my client (NAM) blog today, I am replicating it here for your goodness.

See it live : http://dmablog.com/SSBTest.html – Please use chrome debugger or any packet analyzers.
While creating the CNAME record from the DNS manager, the HOST can be set as metrics and need to be POINTED TO 112.2o7.net /other OMNI DCS

I used kamal1 in place of metrics :-) You can use any name as long as it points to the SC DCS.

CNAME Record Creation






Verifying the CNAME Record Set up










Reading the s_vi Cookie






Passing the s_vi Cookie to a Variable

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