Kamal Chembath Blog - Advertising Axis - Digital Marketing and Analytics

Web analytics is the study of online behaviour of visitors. To know how successful is a website, web analytics tools are highly important. Only when you understand 'how your visitors interact with your website you can measure your online business performance. For every online business there should be some actions they expect visitors to take to sustain and excellence. These actions could be mere clicks to the website, filling in online forms or purchasing products. There are two types of web analytics tools available in the market. They are log file analysis softwares and page tagging tools . Irrespective of which type of web analytics tools you choose, you can measure your websites performance using the following e-metrics. E-Metrics: 1) Visits 2) Unique visits 3) Pages/Visit 4) Avg. time on site 5) Bounce rate 6) Exit rate 7) Country, city 8) Keywords 9) Sources 10) Navigation path 11) Entrance path Here are few steps to measure your websites performance: 1) Track all the pa...

ClickTracks is a good log file analyser tool that comes at an affordable cost. Below are the four major valuable reports ClickTracks can render.. 1) Navigation report. 2) Search Report. 3) Site Overview report. 4) Visitor labelling. 1)Navigation report Navigation report contains three parts. They are website view, page analysis & path view. The website view allows you to navigate to any page just like you type websites in your browser.Website view displays information on how frequently visitors click on each link. The page analysis frame displays further information about the page currently displayed in the website view.The page analysis frame presents further information related to the current page in the website view.Below are the metrics displayed in the page analysis frame. 1.Visitors that see the page Here we can see the total number of visitors that saw the currently displayed page.Of all visits to your website, this shows the percentage that viewed this page. Please note t...

The presentation of emetrics in WebTreds Analytics8 is awesome. Even a newbie to web analytics can easily understand the complete behaviour of website visitors by having WebTrends analytics tool. The problems most companies using web analytics tools confront is the inability to make decisions to improve the website conversions. But WebTrends is an exception in the way it facilitates easy decision making for improving website conversions. WebTrends renders the following features to measure the performance of marketing. 1)Performance Dashboards 2)Interactive Reporting Console 3)Business Intelligence Integration 4)Custom Reporting 5) 5-Point Scenario Analysis 6)First-Party Cookies 1)Performance Dashboards provides accurate benchmark KPIs. "What if" scenarios in Perfomance dashboards facilitates identification of f ocus points in Marketing. 2)Interactive Reporting Console assists each and every member of the company to filter, drill & query the emetrics to realize their bus...

The presentation of emetrics in WebTreds Analytics8 is awesome. Even a newbie to web analytics can easily understand the complete behaviour of website visitors by having WebTrends analytics tool. The problems most companies using web analytics tools are facing is the inability to make decisions to improve the website conversions. But WebTrends is an exception in the way it facilitates easy decision making for improving website conversions. WebTrends renders the following features to measure the performance of marketing. 1)Performance Dashboards provides accurate benchmark KPIs. "What if" scenarios in Perfomance dashboards facilitates identification of focus points in Marketing. 2)Interactive Reporting Console assists each and every member of the company to filter, drill & query the emetrics to realize their business results. 3)Business Intelligence Integration provides you with the capability to use any business tools. 4)Custom Reporting aids you in generating advanced ...

How WebTrends is different from Google analytics Google Analytics WebTrends Analytics 8 Standard WebTrends Analytics 8 Advanced On Demand Both Both Ease of Use Dashboard Summaries Comparative Reporting Drill Across Reporting Product Resource Center Ad Words Integration Browser Overlay (static pages only) Browser Overlay (dynamic pages) ...

The internet has changed the speed at which marketing was travelling. Prospects are interacting with your website every minute and innovative marketing programs are launched every day. The measurement of success is the key metrics for all the marketing programs launched. How do your prospects behave in your website? What action do they take? Are they proceeding to purchase your services or products? Why your prospects are abandoning the purchase of products or services? Unless you analyze and measure the interactivity of your website prospects you cannot eliminate the hurdles encountered by your prospects. It could be a small hurdle in the path way of your prospects, you may not be able to understand it with your naked eye. For this you require proficient web analytics tools which can give you proper insights of your prospects behaviour. There are two types of web analytics tools available in the market. They are 1) Log file analysis tools. 2) Page tagging software. 1) Log file analysi...

InstantSSL is one among the world’s renowned SSL certificate products. Challenges: Not only the traffic to InstantSSL website was on the higher side but also the abandonment rate. We started analyzing the reason for the increased abandonment rate. Using Google analytics we identified the top web pages(in terms of traffic)of the website and started analyzing the reason for the low conversion rate. We began analyzing each pages in an effort to eradicate the stumbling blocks that hinder the purchase process. The first web page we picked for analysis is the index page, the mother of all pages. Here is the analysis for the index page. We collected the metrics viz. visitors, page views, unique page views, time on page, bounce rate, exit rate and furnished it in an excel sheet. Then we gathered the information about "how visitors reached the web page using the below stated metrics." 1) Top search engines through which visitors reached the web page. 2) Top referral sites. 3) Top key...