Web analytics is the study of online behaviour of visitors. To know how successful is a website, web analytics tools are highly important. Only when you understand 'how your visitors interact with your website you can measure your online business performance. For every online business there should be some actions they expect visitors to take to sustain and excellence. These actions could be mere clicks to the website, filling in online forms or purchasing products. There are two types of web analytics tools available in the market. They are log file analysis softwares and page tagging tools . Irrespective of which type of web analytics tools you choose, you can measure your websites performance using the following e-metrics. E-Metrics: 1) Visits 2) Unique visits 3) Pages/Visit 4) Avg. time on site 5) Bounce rate 6) Exit rate 7) Country, city 8) Keywords 9) Sources 10) Navigation path 11) Entrance path Here are few steps to measure your websites performance: 1) Track all the pa