Migration Automation Tool: Migrate Google Analytics GA3 / Universal Analytics(UA) to GA4 using Google Tag Manager

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Here is POC on Migrating GA3 / Universal Analytics to GA4 using Google Tag Manager. Demo Covers: Creation of GTM Account, Container and Workspace for tags  Adding GTM codes to webpages and enabling GTM Universal Analytics Property Creation in GA GTM UA / GA3 Pageview tag creation GA3 Event tag creation by capturing CSS selector for the button event trigger GA4 Property Creation and linking via GA Enabling GA4 pageview tag  Using GTM GA4 migrator tool to migrate GA3/UA event tags to GA4 Scanning though the GA4 event migration Validation using GTM debug mode Report validation

Shadow Domains for SEO Rankings/ Beware of SEO Companies

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Beware of SEO companies using their own shadow domains to boost the performance of client websites. Shadow websites lead/redirect the visitors to client websites.

Things are certain to look good until the clients relationship with the SEO company prevails. Once the relationship is ruptured the SEO company would remove the redirect set to the client website from their shadow domain and point it to their new client website. This new client could be the competitor for the former client.

Well, the poor client who has actually paid for the SEO company will loose the value of the shadow website link gained so far and ultimately their website performance will dip.

Website owners using the services of SEO companies should be aware of this situation!

Reference URL:
http://www.google.com/support/webmasters/bin/answer.py?answer=35291

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