Migration Automation Tool: Migrate Google Analytics GA3 / Universal Analytics(UA) to GA4 using Google Tag Manager

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Here is POC on Migrating GA3 / Universal Analytics to GA4 using Google Tag Manager. Demo Covers: Creation of GTM Account, Container and Workspace for tags  Adding GTM codes to webpages and enabling GTM Universal Analytics Property Creation in GA GTM UA / GA3 Pageview tag creation GA3 Event tag creation by capturing CSS selector for the button event trigger GA4 Property Creation and linking via GA Enabling GA4 pageview tag  Using GTM GA4 migrator tool to migrate GA3/UA event tags to GA4 Scanning though the GA4 event migration Validation using GTM debug mode Report validation

Tagging Email Campaign Links for Measuring the Success of the Campaign

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Do you send out email campaigns regularly? Are you able to track the effectiveness of your email campaigns?

If your answer is 'Yes' for the first question and 'No' for the second question.. then you would find this post helpful.

Tagging email campaigns links would supply you with the statistics of visitors activities after they enter you web pages by following the link in your email campaign. Campaign tags can be created very easily using Google's URL builder tool and tracking the visitor stats can be done using Google analytics, a free and powerful web analytics tool.

Understand your email campaign prospects behavior using Google Analytics.

Using email marketing solutions like Campaign Monitor, MailChimp, VerticalResponse and AWeber will automatically tag your campaign links.

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