Axis Advertising - Digital Marketing & Analytics

Check out my new blog http://siteranksfirstingoogle.blogspot.com which was created to participate in an SEO contest. The first post was made with the intention to rank for the following keyword " My Site Ranks First in Google ." But the subsequent posts I made did not have the same mission in mind. Thought of posting something useful to users and segmenting it for easy navigation. Please glance at my new blog and also subscribe to it to get the latest updates.

Google's indexing infrastructure is supercharged with Caffeine. Google gave a hint on Caffeine during last november and now it is  LIVE to the world. “Whole new web indexing system” is how Google calls this and says Caffeine is 50 percent fresher than its last index. Caffine speeds up the process of indexing, within seconds after the content is crawled it is searchable in Google!!!!!  Both Publishers and searchers benefit from Google Caffeine. Publishers intent to get the content across to the searchers instantly is granted by Caffeine, the supercharged indexing infrastucture. Similarly the searchers desire to get fresh content is also fulfilled. Having said this please note that there is no change in the ranking algorithm here and also do not think that the crawling speed has increased. The earlier Indexing process was like this Google bot crawls web pages --> Process them by extracting content, anchor text, external links etc. and then determines about the kind of pages, ranki

Google makes an algorithm change on May 2010. This change in Google algorithm is coined by Webmaster World as “Mayday” update. Matt cutts said that this change would affect long tail keyword ranking. Low quality sites getting traffic through long queries will find a sharp dip in their traffic. High quality sites asusual thrives and remain unaffected by the “Mayday” update. Inner pages of large websites without value added content and backlinks are the worst affected ones. We find lot of dynamic websites ranking for inner pages having very less content / no content. These kind of pages ranking well for long tail keywords gets the beating from Google's ranking stick. By making such an update Google consistently works towards providing high quality results to it users world wide. There is no wonder why people prefer using Google to find the products / servcies / information / anything they are looking for. Every one who uses Google gets the relevant high quality results they are looki

Google's new secure search engine https://www.google.com to hinder Search Analytics. The search query and referrals details would be blind to all web analytics tools when an users searches through https://www.google.com. This critical piece vital information enlightening marketers would be lost.....for users arriving at your website through https://www.google.com.. Read More Search Analytics and Google Https

Good news on the web analytics front! My friends Prateesh and Muthalagu working for Comodo Security Solutions have been awarded Google Analytics Individual Qualification (IQ) Certification today. Considering the growth of Google analytics as an Enterprise class web analytics tool and it ability to compete with Omniture Sitecatalyst / Web Trends / Core Metrics, this is a honorable achievement.    Google Analytics Certification of Muthu                                                 Google Analytics Certification of Prateesh Congrats - Prateesh and Muthalagu!

Google analytics has a major drawback on its ecommerce reporting part. It always gives credit to the keywords or referrals used by people last time when they visited the website. This is a major issue because the ultimate objective of an ecommerce site is sales. Knowing the keywords and referring sources that reasoned the sales is the foremost valuable thing for a website owner, a great clue for repeating the sales. Websites using Google analytics will get only the keywords and referring sources used by people who purchased the product, the last time they visited the website..  Can Google Analytics maintain it Enterprise Class here also ? YES IT CAN. Here is a way to track the first click with Google analytics..thanks to Patrick Altoft, Director of Search at Leeds based digital & SEO agency Branded3 for providing a simple hack to help Google Analytics maintain its high standards against Omniture and CoreMetrics.  Read the full post here.. Patrick Altoft is Director of Search at Le

Avoid spammed pageviews in Google Analytics Gather ecommerce tracking variables on 3rd party shopping carts. Issues popping up on maintaining campaign information on 3rd party shopping carts. Competitors links showing up in your referring sources Locate Singapore in map overlay of Google Analytics View referring URLs in the campaign report Google Analytics $Index metric. Event tracking and bounce rate Watch the video presentation on all the above mentioned important topics in Google Analytics.

Hello, Since Google's acquisition of DoubleClick in March of 2008, you may have noticed a number of significant improvements to Google Ad Manager designed to make managing your inventory and ad operations faster and easier. The new Inventory and Admin tabs are just a few such enhancements and there are many more on the way. These innovations were made possible by listening to your feedback and building upon the strengths of Google Ad Manager as well as technology and insight from DoubleClick's publisher suite. Today, we announced our next generation publisher ad serving platform, the new DoubleClick for Publishers (DFP) from Google, which further leverages the combined strengths of Google and DoubleClick. As part of this announcement, we're excited to let you know that all of our Google Ad Manager publisher accounts will be upgraded to DFP Small Business . This is the next generation of Google Ad Manager, bringing you many of the features you have requested like a complete

Google Analytics gets the best recognition for the greatest insights it can shower to enhance the performance of websites. GOOGLE ANALYTICS HAS WON A PLACE IN US FEDERAL GOVERMENT WEBSITE in its apps.gov web site.     apps.gov web site is a place where US government agencies and services could find approved cloud computing applications. Congrats Google Analytics Team for adding another feather to your cap!

Google Analytics is a free enterprise class web analytics tool. Every page in the website has to be tagged with the javascript code to track and improve the performance of websites. Benefits: Excellent tool to track and report on all visitor interactions.  - Know what your visitors are doing and understand their behaviour  - Gather knowledge on improving your website interms of design, navigation, content, relevancy etc.  - Track the performance of your marketing campaigns  - Track PPC campaigns (Google Adwords, Yahoo Search Marketing, MSN Adcenter, Miva etc.)  - Track conversions to find ways for improvement  - Increase ROI with the great insights provided by the tool Features: - Crystal clear geographic reports - Tracking internal site search - Automatic Adwords integration by turning on 'Auto Taggin' in Google Adwords account - Paid and free keywords performance - Tracking the performance of marketing campaigns. - Integration with Adsense - Track up to 20 goals in a single p