Tuesday, February 23, 2010

Major Drawback of Google Analytics when Compared with Omniture and CoreMetrics

Google analytics has a major drawback on its ecommerce reporting part. It always gives credit to the keywords or referrals used by people last time when they visited the website.

This is a major issue because the ultimate objective of an ecommerce site is sales. Knowing the keywords and referring sources that reasoned the sales is the foremost valuable thing for a website owner, a great clue for repeating the sales.

Websites using Google analytics will get only the keywords and referring sources used by people who purchased the product, the last time they visited the website..  Can Google Analytics maintain it Enterprise Class here also ? YES IT CAN. Here is a way to track the first click with Google analytics..thanks to Patrick Altoft, Director of Search at Leeds based digital & SEO agency Branded3 for providing a simple hack to help Google Analytics maintain its high standards against Omniture and CoreMetrics.

 Read the full post here..
Patrick Altoft is Director of Search at Leeds based digital & SEO agency Branded3.
Patrick Altoft is Director of Search at Leeds based digital & SEO agency Branded3.

Google Analytics Discussions on Important topics in a Video

  • Avoid spammed pageviews in Google Analytics
  • Gather ecommerce tracking variables on 3rd party shopping carts.
  • Issues popping up on maintaining campaign information on 3rd party shopping carts.
  • Competitors links showing up in your referring sources
  • Locate Singapore in map overlay of Google Analytics
  • View referring URLs in the campaign report
  • Google Analytics $Index metric.
  • Event tracking and bounce rate
Watch the video presentation on all the above mentioned important topics in Google Analytics.

Monday, February 22, 2010

Email from Google Ad Manager DoubleClick for Publishers (DFP) Small BusinessTeam

Hello,

Since Google's acquisition of DoubleClick in March of 2008, you may have noticed a number of significant improvements to Google Ad Manager designed to make managing your inventory and ad operations faster and easier. The new Inventory and Admin tabs are just a few such enhancements and there are many more on the way. These innovations were made possible by listening to your feedback and building upon the strengths of Google Ad Manager as well as technology and insight from DoubleClick's publisher suite.

Today, we announced our next generation publisher ad serving platform, the new DoubleClick for Publishers (DFP) from Google, which further leverages the combined strengths of Google and DoubleClick. As part of this announcement, we're excited to let you know that all of our Google Ad Manager publisher accounts will be upgraded to DFP Small Business. This is the next generation of Google Ad Manager, bringing you many of the features you have requested like a complete, open Web Services API and a completely overhauled user interface that is even easier to learn and faster to use.

Over the next few weeks, we will upgrade your Google Ad Manager account to DFP Small Business automatically. You'll see the new names and logos and also benefit from redesigned trafficking workflows designed to make campaign management more intuitive and efficient. Similarly, the Google Ad Manager Help Center, User Forum, and other additional resources you enjoy will be re-branded to DFP Small Business.

As a DFP Small Business user, you'll still be able to sign in with the same username and password you use today, and your ad delivery and account data will be unaffected by this change.

In order to prepare for the upcoming changes to your Google Ad Manager account, we've prepared a set of online materials to help you get ready:
  • Familiarize yourself with the new DFP Small Business website which will be replacing the Google Ad Manager website.
  • Get a quick overview of the upcoming trafficking improvements and watch videos demonstrating the changes.
  • Attend our DFP Small Business web seminars to get an overview of these changes.
Thanks again for your support, and we look forward to our continued partnership.

Sincerely,
The Google Ad Manager (DFP Small Business) Team

Thursday, February 18, 2010

US Federal Government Approves Google Analytics | Best Recognition for the Great Enterprise Tool (FREE)

Google Analytics gets the best recognition for the greatest insights it can shower to enhance the performance of websites. GOOGLE ANALYTICS HAS WON A PLACE IN US FEDERAL GOVERMENT WEBSITE in its apps.gov web site.

 
 
apps.gov web site is a place where US government agencies and services could find approved cloud computing applications.

Congrats Google Analytics Team for adding another feather to your cap!

Wednesday, February 17, 2010

Free Enterprise Web Analytics Tool Google Analytics vs Ominiture Site Catalyst | WebTrends | ClickTracks

Google Analytics is a free enterprise class web analytics tool. Every page in the website has to be tagged with the javascript code to track and improve the performance of websites.

Benefits:

Excellent tool to track and report on all visitor interactions.
 - Know what your visitors are doing and understand their behaviour
 - Gather knowledge on improving your website interms of design, navigation, content, relevancy etc.
 - Track the performance of your marketing campaigns
 - Track PPC campaigns (Google Adwords, Yahoo Search Marketing, MSN Adcenter, Miva etc.)
 - Track conversions to find ways for improvement
 - Increase ROI with the great insights provided by the tool

Features:

- Crystal clear geographic reports
- Tracking internal site search
- Automatic Adwords integration by turning on 'Auto Taggin' in Google Adwords account
- Paid and free keywords performance
- Tracking the performance of marketing campaigns.
- Integration with Adsense
- Track up to 20 goals in a single profile
- Ecommerce reporting
- Tracking Mobile visitors
- Tracking performance of videos (Event Tracking)
- Flash tracking
- Tracking Social network applications
- Custom dashboards report
- Advanced segmentation
- Custom report
- Intelligence alerts
- Multi-dimensional analysis
- Funnel visualization
- Click stream analytics via navigational summary
- Entrance path analysis
- Referral sources report
- Tracking clicks on buttons,links,banners,images,videos,flash etc.
- Tracking form pages
- Hourly campaign performance
- Hourly keyword performance
- Track multiple sub-domains in a single profile
- Track multiple domains in a single profile
- Track multiple domains and sub-domains in a single profile
- Identify the best performing pages
- Identify poorly performing pages
- Click heat mapping via Site overlay
- Email campaign tracking
- Banner campaign tracking
- Compare your websites performance with other websites in the Internet
- Integration of Google Website optimizer to carry out A/B testing and Multi-variate testing
- ABOVE ALL- ABILITY TO CUSTOMIZE THE CODE TO GET THE DATA YOU REQUIRE

Security of your data:

Google stores all your data in their server. The data would never be disclosed / shared with anyone, Google assures this! Since World-class tool is offered for free why to pay big bucks to subsribe for Omniture site catalyst / Web Trends / ClickTracks which do not have more features than the mighty Free Google Analytics.

But please note that none of the web analytics tools are error free.