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Showing posts from March, 2010

Migration Automation Tool: Migrate Google Analytics GA3 / Universal Analytics(UA) to GA4 using Google Tag Manager

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Here is POC on Migrating GA3 / Universal Analytics to GA4 using Google Tag Manager. Demo Covers: Creation of GTM Account, Container and Workspace for tags  Adding GTM codes to webpages and enabling GTM Universal Analytics Property Creation in GA GTM UA / GA3 Pageview tag creation GA3 Event tag creation by capturing CSS selector for the button event trigger GA4 Property Creation and linking via GA Enabling GA4 pageview tag  Using GTM GA4 migrator tool to migrate GA3/UA event tags to GA4 Scanning though the GA4 event migration Validation using GTM debug mode Report validation
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Google Analytics Certification Value and Merits Compared to Omniture Sitecatalyst / Web Trends / Core Metrics

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Good news on the web analytics front! My friends Prateesh and Muthalagu working for Comodo Security Solutions have been awarded Google Analytics Individual Qualification (IQ) Certification today. Considering the growth of Google analytics as an Enterprise class web analytics tool and it ability to compete with Omniture Sitecatalyst / Web Trends / Core Metrics, this is a honorable achievement.    Google Analytics Certification of Muthu                                                 Google Analytics Certification of Prateesh Congrats - Prateesh and Muthalagu!
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