Mobile Website SEO | How to SEO for Mobile Websites

Increasing usage of mobiles has created the necessity for the creation of mobile websites.

The starting point to commence the work on mobile websites is “what most people are yearning for.” Sensing that requirement I have tried to put together the collage of mobile websites creation and Search Engine Optimization tips.

First and foremost important criteria to begin with is to develop the site in any of the below mentioned markup languages.

• XHTML Basic 1.1
• XHTML MP 1.2
• cHTML
• WML 1.3

After developing your website you can test and validate your site for mobile friendliness.

Here are the Mobile site validator tools –

• Mobile-friendly XHTML Validator (W3C)
• Mobile-readiness checker (.mobi)
• mobileOK Basic Checker (TAW)
• WuRML (shadowplay.net)

Now the next step.

Would you not like to see how your mobile site’s looks on a real phone screen?  Try using the below mentioned emulators to find out how your mobile site appear in the tiny screens of different phones.

• Phone Simulator (Openwave)
• Mobile emulator (.mobi)
• i-mode emulator (DoCoMo)
• User-Agent Switcher (Firefox plug-in)
• wmlbrowser (Firefox plug-in)
• XHTML Mobile Profile (Firefox plug-in)

Let’s unfold the Search Engine optimization work at this juncture; it’s all the same except some changes.

·     

• Create short Titles and Meta descriptions
• Create short URLs
• Configure your website to make it accessible to all mobile User-Agents and Google Mobile-Bot.
• Create a mobile sitemap and submit to Google via webmaster tools, and also submit to Yahoo and Bing via their webmaster tools.

Increasing usage of mobiles has created the necessity for the creation of mobile websites.

The starting point to commence the work on mobile websites is “what most people are yearning for.” Sensing that requirement I have tried to put together the collage of mobile websites creation and Search Engine Optimization tips.

First and foremost important criteria to begin with is to develop the site in any of the below mentioned markup languages.

• XHTML Basic 1.1
• XHTML MP 1.2
• cHTML
• WML 1.3

After developing your website you can test and validate your site for mobile friendliness.

Here are the Mobile site validator tools –

• Mobile-friendly XHTML Validator (W3C)
• Mobile-readiness checker (.mobi)
• mobileOK Basic Checker (TAW)
• WuRML (shadowplay.net)

Now the next step.

Would you not like to see how your mobile site’s looks on a real phone screen?  Try using the below mentioned emulators to find out how your mobile site appear in the tiny screens of different phones.

• Phone Simulator (Openwave)
• Mobile emulator (.mobi)
• i-mode emulator (DoCoMo)
• User-Agent Switcher (Firefox plug-in)
• wmlbrowser (Firefox plug-in)
• XHTML Mobile Profile (Firefox plug-in)

Let’s unfold the Search Engine optimization work at this juncture; it’s all the same except some changes.

• ·         Create short Titles and Meta descriptions
• ·         Create short URLs
• ·         Configure your website to make it accessible to all mobile User-Agents and Google Mobile-Bot.
• ·         Create a mobile sitemap and submit to Google via webmaster tools, and also submit to Yahoo and Bing via their webmaster tools.

Sample Business Case for Purchasing SEO Tools

Business Case for Procuring New SEO Tools

I. Executive Summary:

This business case recommends the Purchase of SEO tools listed below.

•   SEOMoz Tools (http://www.seomoz.org/tools)
•  Web CEO

Having these tools in AdvertisingAxis not only saves time for the SEO professionals but also assists them to measure and improve the performance of the websites. These tools facilitate creation of proposals and facilitate effective management of active SEO projects. 

II.Business Opportunity:

Discovers the missing opportunity for the esteemed clients and equips the SEO professionals to capitalize on the opportunity to increase the performance for the client websites.

Instead of spending more time on checking the performance of websites manually, the resources can use this tool and save their valuable time.

III.Alternatives:

• WebCEO
• SEO Elite
• Web Position
• IBP
• SEMRush
• SEOMoz Tools (http://www.seomoz.org/tools)
• CompetePro

IV.Benefits:

For Preparing Proposals -

Whenever we embark on preparing a proposal, the first and foremost important thing is to check the visibility of the website in top search engines for the target business keywords.

Manually checking the visibility of the websites for the collection of identified business keywords requires triggering the keywords one by one in top three search engine viz. Google, Yahoo and Bing. By the time we identify the keyword for which the website is not ranking it would have consumed us lot of time. The tools listed can seamlessly identify the opportunities the client has been missing so far after the input of the basic details by the SEO professional. This not only saves us time, but also provides us the details of the missing opportunities which we can capitalize to WIN projects.

For Checking the Performance of the active projects -

Present detailed view on the current performance of the website and unfolds suggestions to improve the performance from here. 

For AdvertisingAxis, these tools provide a dual opportunity; not only provides assistance in creating proposals but also helps us to manage the active projects by regularly tracking and updating the performance of websites.

V. Costs:

WebCEO - $499 per License

SEOMOZ Pro Elite - $499 / Month

VI. Recommendations:

The business case recommends purchasing both the tools namely, WebCEO and SEOMOZ Pro Elite for easily gauging the performance of performances and recommend highly valuable suggestions.

Enhance your Website Performance using Google Webmaster Tools

Google webmaster tool is a fabulous tool to lift your website at par with the standards of a Google’s expectation of how a site should be.

With the website master tool you can -

• See the number of pages existing in Google index
• Provide insights about any crawling error encounter by Google bots
• View the keywords your website is ranking for
• Understand who links to you
• & many More..

Creating a webmaster tools account is very simple and free for all.

Add your site towebmaster tool, verify the site ownership & enjoy the rocking features gifted to you to improve your website performance manifold in Google.

Enhance Website Performance using Google Webmaster Tools

A Google webmaster tool is a fabulous tool to lift your website at par with the standards of a Google’s expectation of how a site should be.

With webmaster tool you can :-

• See the number of pages existing in Google index
• Provide insights about any crawling error encounter by Google bots
• View the keywords your website is ranking for
• Understand who links to you
• & many More..

Creating a webmaster tools account is very simple and free for all.

Add your site to webmaster tool, verify the site ownership & enjoy the rocking features gifted to you to improve your website performance manifold in Google.