For the very first time, Bing has proved superior to Google by coming up with a great feature to "disown" links from spammy / low quality sites in a simple way! Google's command to website owners for removing unnatural links pointing to their websites is not that easy. Moreover competitors employing "negative SEO" by building spammy links succeed in overturning the ranking of its competitors. This is not fair.. right?? You cannot keep on placing requests to remove the links..you would get old.. so what is the solution..and who gives it? The smart answer comes from the mouth of Bing, and the answer is Disavow Links through Bing Webmaster tools. From Bing's Blog: Links. Pesky things. Yet necessary. You do your best to cultivate quality links, but what happens when poor quality links point to you? Links happen, right? So how can you protect yourself from malicious link building? How do you tell the engine you just don't want to associat