Monday, March 25, 2013

Universal Analytics - A Master Piece from Google is Available for All

Universal Analytics (Beta) which has more comprehensive set of features than the classic analytics is now available in GA. Universal Analytics code can be added along with existing GA classic code thereby saving the past statistics, and at the same making use of the fabulous features bestowed!

Session and campaign timeout setting can be quickly done without adding codes to the site.

You can add more search engines to the limited set of search engines tracked by default without a code addition!

Here is the Universal Analytics (Beta) announcement link to the public

Saturday, March 16, 2013

Important Search Engine Optimization (SEO) Key Performance Indicators (KPIs)

KPIs play a foremost important role to measure, understand and improve the success rate of any campaigns. I have listed down the significant Search Engine Optimization (SEO) Key Performance Indicators (KPIs).

Search Engine Optimization Key Performance Indicators
KPIs Description Benefits
Total Organic traffic Total traffic received from search engines Organic traffic increase is a direct representation of the SEO engineered on and off the website. Improvement in Organic traffic / free traffic means the prospective customers are reaching the website through search engines, and the website is close to winning the desired business goals
Month on Month Organic Traffic Comparison Comparing the search engine traffic statistics on a monthly basis Comparing the Organic traffic on monthly basis gives us a better idea on the  percentage growth of free traffic
Keyword Rankings Checking the keyword rankings in top search engines and noting down the ranking positions Showing high up in search engines for the business keywords means the website is right before the targeted prospects prompting them to take actions to visit the website.
Top Landing Pages from Organic Search The webpages that assist people to land to the website from search engines Measuring the webpages that bring the prospects to the website by showing up for business keywords helps us to gauge the performance of webpages that frequently brings people to the website.
Conversion Rate from Organic Search The intended business action people make by reaching the website from top search engines This is the most important metrics for the business,  measuring the conversion rate from Organic searches can help the business know the real impact of SEO
Top 5 Keywords The ranking positions of top 5 business keywords  To know the performance of top 5 business keywords and its impact on business
Organic Traffic Bounce Rate The rate of  search engine visitors viewing only one webpage from search engines Website visitors viewing more than one page in the website is direct indication of people moving towards the business objective
Organic Traffic Avg.Time Avg.time the search engine visitors are spending in the website The more time the prospects reside on the site, the chances to meet the objective accentuates
Domain Authority Prediction on websites performance The ability to perform well in search engines improves with a good domain authority

Tuesday, March 5, 2013

Winning Customers using Powerful Custom Elements in Internal Site Searches

Once you succeed in inviting the prospects to your website (first step), the subsequent goal (second step) is to give them a clear picture of your offerings with a superb content and well defined navigational structure that leads the prospects to the closing stages (third step) of a sale.

More attention could be given to people who are on your website (step two), because after doing the great job of getting the people, you don't want to waste your efforts by simply letting them go off. Prospects could be inclined very much towards the internal searches when they do not find the near information they look out for. Here a necessity arises for building a solid internal search appliance, but not limited to showing them the results with snippets of information as displayed in normal search engine result pages. Times have changed, captivating the people by providing them that extra bit of information through the internal search result pages, gives us an extra edge, and can be defining moment in winning a customer.

Here is a fabulous concept called PageMaps which indeed is a treasure from Google to add extra information to the internal search results (Google CSE / Enterprise Search). Blocks of PageMap meta data can be added to the webpages that characterize the way the custom elements are displayed below the internal search snippets. PageMaps along with structured data creates powerful custom elements along with the snippets. Businesses paying careful attention in devising the strategies for adding that additional data to its prominent pages, it could be PDF, it could be offers, case studies, testimonials, company brochures, product ranges etc., and get an enticing display in internal search listing will always have a upper hand in conversions compared to others who have not made proper use of the dusts of gold.

The below content is a courtesy of Google:
PageMaps is a structured data format that Google created to enable website creators to embed data and notes in their webpages. Custom Search recognizes PageMaps and can use it to add elements such as actions or custom attributes to search results pages.

You can add actions to your search result snippet that allow users to act on your content directly from the search result page. For example, this snippet lets users directly download a title without having to go to the page itself.

Custom attributes

It can be useful to add custom attributes to your search result snippet. For example, a product page might feature a dress, which could have a "Designer" attribute and an "Occasion" attribute.

To add a custom attribute, you'll need to create a PageMap in the <head> section of your page. Then create a DataObject for each item you want to appear in your snippet. To create the example shown above, we’ve created a DataObject called publication, with the attributes author, date, and category.