KPIs play a foremost important role to measure, understand and improve the success rate of any campaigns. I have listed down the significant Search Engine Optimization (SEO) Key Performance Indicators (KPIs).
| Search Engine Optimization Key Performance Indicators |
| KPIs |
Description |
Benefits |
| Total Organic traffic |
Total
traffic received from search engines |
Organic
traffic increase is a direct representation of the SEO engineered on and off
the website. Improvement in Organic traffic / free traffic means the
prospective customers are reaching the website through search engines, and
the website is close to winning the desired business goals |
| Month on Month Organic Traffic Comparison |
Comparing
the search engine traffic statistics on a monthly basis |
Comparing
the Organic traffic on monthly basis gives us a better idea on the
percentage growth of free traffic |
| Keyword Rankings |
Checking
the keyword rankings in top search engines and noting down the ranking
positions |
Showing
high up in search engines for the business keywords means the website is
right before the targeted prospects prompting them to take actions to visit
the website. |
| Top Landing Pages from Organic Search |
The
webpages that assist people to land to the website from search engines |
Measuring
the webpages that bring the prospects to the website by showing up for
business keywords helps us to gauge the performance of webpages that
frequently brings people to the website. |
| Conversion Rate from Organic Search |
The
intended business action people make by reaching the website from top search
engines |
This
is the most important metrics for the business, measuring the
conversion rate from Organic searches can help the business know the real
impact of SEO |
| Top 5 Keywords |
The
ranking positions of top 5 business keywords |
To
know the performance of top 5 business keywords and its impact on business |
| Organic Traffic Bounce Rate |
The
rate of search engine visitors viewing only one webpage from search
engines |
Website
visitors viewing more than one page in the website is direct indication of
people moving towards the business objective |
| Organic Traffic Avg.Time |
Avg.time
the search engine visitors are spending in the website |
The
more time the prospects reside on the site, the chances to meet the objective
accentuates |
| Domain Authority |
Prediction
on websites performance |
The
ability to perform well in search engines improves with a good domain
authority |
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