Saturday, March 2, 2013

Local Search Fake Reviews & Yelp's Robust Review Filter

Fake reviews being accepted by local search engines / directories could be misleading to general public who takes the messages for granted, and finally repent.

Dealing with these situations by setting them rigorous review filters with robust parameters to clear the reviews before presenting it to the generic public is a imperative.

Yelp have moved ahead of their counterparts in setting up a powerful review filter before making the reviews LIVE on the site.


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