Migration Automation Tool: Migrate Google Analytics GA3 / Universal Analytics(UA) to GA4 using Google Tag Manager

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Here is POC on Migrating GA3 / Universal Analytics to GA4 using Google Tag Manager. Demo Covers: Creation of GTM Account, Container and Workspace for tags  Adding GTM codes to webpages and enabling GTM Universal Analytics Property Creation in GA GTM UA / GA3 Pageview tag creation GA3 Event tag creation by capturing CSS selector for the button event trigger GA4 Property Creation and linking via GA Enabling GA4 pageview tag  Using GTM GA4 migrator tool to migrate GA3/UA event tags to GA4 Scanning though the GA4 event migration Validation using GTM debug mode Report validation

Universal Analytics - A Master Piece from Google is Available for All

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Universal Analytics (Beta) which has more comprehensive set of features than the classic analytics is now available in GA. Universal Analytics code can be added along with existing GA classic code thereby saving the past statistics, and at the same making use of the fabulous features bestowed!


Session and campaign timeout setting can be quickly done without adding codes to the site.


You can add more search engines to the limited set of search engines tracked by default without a code addition!


Here is the Universal Analytics (Beta) announcement link to the public
http://analytics.blogspot.nl/2013/03/expanding-universal-analytics-into.html

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