Migration Automation Tool: Migrate Google Analytics GA3 / Universal Analytics(UA) to GA4 using Google Tag Manager

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Here is POC on Migrating GA3 / Universal Analytics to GA4 using Google Tag Manager. Demo Covers: Creation of GTM Account, Container and Workspace for tags  Adding GTM codes to webpages and enabling GTM Universal Analytics Property Creation in GA GTM UA / GA3 Pageview tag creation GA3 Event tag creation by capturing CSS selector for the button event trigger GA4 Property Creation and linking via GA Enabling GA4 pageview tag  Using GTM GA4 migrator tool to migrate GA3/UA event tags to GA4 Scanning though the GA4 event migration Validation using GTM debug mode Report validation

Flipkart's Adobe Analytics Tracking and "Whats Missing"

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Flipkart uses an s_code version lesser than h.25.3 code and fails to take advantage of first party cookie (s_fid) set by js code while using a third party cookie.

Paying huge sum to Adobe and failing to take advantage of this fall back method :-( in an online world which experiences a higher rejection rate for third party cookies ?????





Adobe used user agent and IP address to track the user while s_vi cannot be SET in version lesses than H.23.5 which only means many people in a single network is treated as one visitor :-(


Why on earth do you want to track your visitor statistics in such a way!!!!

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