Friday, June 12, 2015

Flipkart's Adobe Analytics Tracking and "Whats Missing"

Flipkart uses an s_code version lesser than h.25.3 code and fails to take advantage of first party cookie (s_fid) set by js code while using a third party cookie.

Paying huge sum to Adobe and failing to take advantage of this fall back method :-( in an online world which experiences a higher rejection rate for third party cookies ?????

Adobe used user agent and IP address to track the user while s_vi cannot be SET in version lesses than H.23.5 which only means many people in a single network is treated as one visitor :-(

Why on earth do you want to track your visitor statistics in such a way!!!!


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