Kamal Chembath Blog - Advertising Axis - Digital Marketing and Analytics

Significant Data that can be tracked with the advent of the new ga.js! 1) Track outbound links easily by modify the actual URL that appears in the GA report by creating an arbitrary entry. onClick="javascript: pageTracker._trackPageview("/my/virtual/url"); 2) Track the downloadable stuff on your webpages. onclick="pageTracker._trackPageview('/mydoc.pdf') 3) Track a webpage in multiple accounts. If you feel that one page is more important for you than the rest and that page exists in all of your websites, then use the below code for easy tracking. var firstTracker = _gat._getTracker("UA-12345-1");firstTracker._initData();firstTracker._trackPageview(); var secondTracker = _gat._getTracker("UA-67890-1");secondTracker._initData();secondTracker._trackPageview(); 4) Track sub-domains seamlessly if you have spanned multiple sub-domains for your website. Include the below stated code in your subdomains by replacing advertisingaxis.com with your ...

How to retrieve your site when hacked Website hacking is while hackers squeeze links to your website in an attempt to boost his site ranking. Because of this google penalises the hacked site and the links within it to carry any sort of advantage in SERPs. Now the big question before the hacked site owners is "how to bring back their sites in google?" Google actually guides website owners in recovering their site back. Have stated below the steps to recover the hacked website. 1) Keep your site off-line and fix the problems completely. 2) Submit reconsideration request of your website through google webmaster tools. 3) Monitor the happenings via google webmaster tools. 4) Happily watch your site back on SERPs. Adwords Consultant Website Optimization India

The standard of Adwords support team is weaking day by day. Millions of adwords advertisers are spending millions of dollars for advertisment through adwords without even receiving sufficient assitance from the adwords support team. One year back I used to get great assitance from the adwords support team, but they haven't maintained the same standard throughout the year and after that. Giving out false promises by saying they would be emailing with the apt clarification.............never happened for me during this past one year. Recently I requested a clarification from the Adwords support team................they promised me assitance over email withing 24 hours............I didn't receive any support even after 70 hours... but I found out the answer for my question myself......necessity is the mother of invention :-) I have furnished the chat script below ...read for youself... Thank you for contacting Google AdWords. Please hold a moment while we route your chat to a speci...

SEO checklist will assist you in optimizing your website for search engines. SEO checklist ensures you for all the possible steps taken for optimizing the webpages. Even though you implement each and every SEO practice into your webpages, sometimes you won't be getting the intended results.. what should you be doing at this time? Can your SEO checklist match the present practices... or is it an outdated one? There are many forums dedicated to SEO...I felt the need of another one to answer all your questions.. hence I started an SEO forum at www.advertisingaxis.com . Do visit the new SEO forum frequently, and get updations about the latest trends in SEO. Adwords Consultant Website Optimization India

Following are the general checklist for website optimization : · Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link. · If fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing your entire site in a text browser, then search engine spiders may have trouble crawling your site . So try to avoid these features. · Shorten the title to 60 characters. · Include robots Meta tag. · Include Meta description and Meta keywords. · Think about the words users would type to find your pages, and make sure that your site actually includes those words within it. · Move the Javascript code to an external file. · Use CSS instead of colour, size and font tags. This would help in increasing Code to Text ratio. · Change the link buttons or Javascript links in to text links. · Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 1...

Registering country code domains will make your websites well placed in local searches. For example registering a domain named www.example.fr will gives a better place in www.google.fr Could target language specific audience by registering county code domains. As people might register these county code domains using your website keyword rich title, we would be lacking in market penetration. Once you register the CCTLD you can create a separate webpage for these domains and could link it from the main page of your site.Capturing the market across the countries can be achieved by registering CCTLD and optimizing for local searches.Presently you would be having prospects reaching your website from few countries only. You can increase the traffic and sale by opting for country specific domains. About CCTLD and its SEO advantage A country-code domain such as .ca, .br, .fr almost guarantees our site’s inclusion in the local search for that country. CCTLD is given more importance on a local ...

Following are the basic things for setting up a campaign. 1) Create a Campaign Decide on the geographic area you would want to target. The options available are · All Countries · A specific country · City wise targeting · Location based targeting There can be a maximum of 25 campaigns. Daily budget can only be set at a campaign level. 2) Divide the sections of the website in to Adgroups · There can be maximum of 100 Adgroups per campaign. 3) Create keywords for the Adgroups · Find the keywords with high search volume using keyword suggestion tools, for eg:-Google keyword suggestion tool, Wordtracker keyword tool, SEO book keyword tool etc. · Decide on the Cost per click for a keyword by keeping in view your budget. 4) Create Adcopies to for the Adgroups · Adcopies can be a maximum of 50 which is again a combination of text as well as image ads. 5) Set the adcopies with the right landing pages · Clicking on the Ad should take the prospect to the right landing pages. 6) Choose where you ...