Kamal Chembath Blog - Advertising Axis - Digital Marketing and Analytics

Google can now crawl and index flash (SWF) files; a great news for sites bulit in flash. Now they can rejoice and hope to see their flash pages ranking in google SERPs. Previously google was trying to improve it expertise for indexing flash based webpages, but the methods were not perfect. Generally search engines lack the ability to extract text from flash files to decide on the ranking. Adobe has rendered the 'Flash reader technology' to google for making it possible to crawl, index and rank webpages. Check the official post by google about 'Flash Reader Technology.' Adwords Consultant Website Optimization India

Google heralds the the commencement of 'Affiliate Network'. Google's Affiliate network is actually a re-branding of "DoubleClick Performics Affiliate Network," which google took over on March 2008. Joining as an advertiser in Google's affiliate network or as an affiliate will bring in huge benefits for both parties. As an advertiser you could check for the traffic statistics of the affiliates before finalising who you would think can rope in many conversions. As an affiliate you can best market your website for the advertisers for making them select you as their affiliate. Once tou have been chosen as an affiliate you are eligible to earn money as percentage of each sales or as a referral bounty. Head to http://www.google.com/ads/affiliatenetwork/index.html enjoy the majestic service of Google. Adwords Consultant Website Optimization India

Google has released a new product called "Google Ad Planner". Google Ad Planner provides wealthy information about website demographics. Google gives out not only information of content network partners but also other websites who are not part of the network. Google's move to release Google Ad Planner for advertisers was preceded by the launch of 'trends for websites' catering to consumers seeking information about a website. This Ad Planner is a very useful tool for adwords advertisers for finding the appropriate website in the content network for advertising their products. Advertisers would be able to filter the content network sites by logging in to the Ad Planner account. Ad Planner is still in its beta stage and invitations for opening an account would be sent based on Google's sole discretion. Do not think that Ad Planner is only helpful for Adwords advertisers, it is helpful for all those who would like to know about websites demographic statistics. ...

Want to target your website to your geographic audience through Google search engine? Here is a way to do that... , Use Google webmaster tools to set your geographic location. To set a geographic target: 1)Sign into Google Webmaster Tools 2)Select your website 3)Click the Tools tab, and then click on the "Set geographic target." 4)Select 'Associate a geographic location with this site.' 5)Select the geographic information that applies to your site's target audience 6)Click Save. Adwords Consultant Website optimization India

A search for local keyword in google would fetch you ten local results on the top. Earlier these results were restricted to just three. Now the increase number of local results in Google is a real blessing for small business owners, otherwise it is hard for them to gain a place in Google SERPs. Google could be looking to generate revenue from small business owners in the near future. Adwords Consultant Website Optimization India

Google is rendering answers to whois domain information in its search engine result pages. A query to whois advertisingaxis.com would provide you the info of "when the domain was registered and its expiry date" and along with this information Google supplies a link to Domain Tools website. Google launched a similar service in 2004 but they had to wind up their service since Network Solutions started blocking Google's request. Adwords Consultant Website optimization India

During the launch of "Website optimizer" adwords account was mandatory to try your hands on the tool. Now there is no need to have an adwords account to test website optimizer. Google is becoming so generous, Isn't it? Yeah! With this webmasters can explore the maximum benefit by using website optimizer to increase the web conversions. Multivariate testing and A/B testing can be done to enhance the website's performance. All the necessary code to do the various kinds of testing is provided by Google website optimizer. So what are you waiting for? Step in to Google website optimizer by accessing the following link http://google.com/websiteoptimizer . You can also refer to the website optimizer blog rolled out by Google. This blog will contain the latest updates of website optimizer. Google Website Optimizer supports 27 languages comprising Czech, Danish, Dutch, English (Australia, UK & U.S.), Finnish, French, German, Hebrew, Hungarian, Indonesian, Italian, Japane...