Kamal Chembath Blog - Advertising Axis - Digital Marketing and Analytics

Google analytics has a major drawback on its ecommerce reporting part. It always gives credit to the keywords or referrals used by people last time when they visited the website. This is a major issue because the ultimate objective of an ecommerce site is sales. Knowing the keywords and referring sources that reasoned the sales is the foremost valuable thing for a website owner, a great clue for repeating the sales. Websites using Google analytics will get only the keywords and referring sources used by people who purchased the product, the last time they visited the website..  Can Google Analytics maintain it Enterprise Class here also ? YES IT CAN. Here is a way to track the first click with Google analytics..thanks to Patrick Altoft, Director of Search at Leeds based digital & SEO agency Branded3 for providing a simple hack to help Google Analytics maintain its high standards against Omniture and CoreMetrics.  Read the full post here.. Patrick Altoft is Director of Sear...

Avoid spammed pageviews in Google Analytics Gather ecommerce tracking variables on 3rd party shopping carts. Issues popping up on maintaining campaign information on 3rd party shopping carts. Competitors links showing up in your referring sources Locate Singapore in map overlay of Google Analytics View referring URLs in the campaign report Google Analytics $Index metric. Event tracking and bounce rate Watch the video presentation on all the above mentioned important topics in Google Analytics.

Hello, Since Google's acquisition of DoubleClick in March of 2008, you may have noticed a number of significant improvements to Google Ad Manager designed to make managing your inventory and ad operations faster and easier. The new Inventory and Admin tabs are just a few such enhancements and there are many more on the way. These innovations were made possible by listening to your feedback and building upon the strengths of Google Ad Manager as well as technology and insight from DoubleClick's publisher suite. Today, we announced our next generation publisher ad serving platform, the new DoubleClick for Publishers (DFP) from Google, which further leverages the combined strengths of Google and DoubleClick. As part of this announcement, we're excited to let you know that all of our Google Ad Manager publisher accounts will be upgraded to DFP Small Business . This is the next generation of Google Ad Manager, bringing you many of the features you have requested like a complete...

Google Analytics gets the best recognition for the greatest insights it can shower to enhance the performance of websites. GOOGLE ANALYTICS HAS WON A PLACE IN US FEDERAL GOVERMENT WEBSITE in its apps.gov web site.     apps.gov web site is a place where US government agencies and services could find approved cloud computing applications. Congrats Google Analytics Team for adding another feather to your cap!

Google Analytics is a free enterprise class web analytics tool. Every page in the website has to be tagged with the javascript code to track and improve the performance of websites. Benefits: Excellent tool to track and report on all visitor interactions.  - Know what your visitors are doing and understand their behaviour  - Gather knowledge on improving your website interms of design, navigation, content, relevancy etc.  - Track the performance of your marketing campaigns  - Track PPC campaigns (Google Adwords, Yahoo Search Marketing, MSN Adcenter, Miva etc.)  - Track conversions to find ways for improvement  - Increase ROI with the great insights provided by the tool Features: - Crystal clear geographic reports - Tracking internal site search - Automatic Adwords integration by turning on 'Auto Taggin' in Google Adwords account - Paid and free keywords performance - Tracking the performance of marketing campaigns. - Integration with Adsense - Track up to 2...

Do you send out email campaigns regularly? Are you able to track the effectiveness of your email campaigns? If your answer is 'Yes' for the first question and 'No' for the second question.. then you would find this post helpful. Tagging email campaigns links would supply you with the statistics of visitors activities after they enter you web pages by following the link in your email campaign. Campaign tags can be created very easily using Google's URL builder tool and tracking the visitor stats can be done using Google analytics, a free and powerful web analytics tool. Understand your email campaign prospects behavior using Google Analytics. Using email marketing solutions like Campaign Monitor , MailChimp , VerticalResponse and AWeber will automatically tag your campaign links.

Using tracking parameters is an excellent way for tracking visitors from paid advertisements. Tracking parameters facilitates distinction of paid advertisements from other traffic sources. But an issue could pop up anytime while using these parameters in the form of search engine indexing both your urls which includes your original url as well. This is as if you are having a duplicate url for your main url. Putting a 301 redirect from duplicate url to original url would eliminate your chances of tracking the paid advertisements. So what are you going to do now? Don't worry there is way to fix this issue. Adding a canonical url tag to your duplicate page by specifying the original url can wipe of all your concerns. By including a canonical url tag you are informing the search engines about your original url. Search engines not only leave out the duplicate page from its index but also transfers all the search engine metrics to the original url.