Wednesday, December 24, 2008

Comparison of Web Analytics Tools

I noted down some stand out features and compared it with couple of web analytics tools.

Please find below the feature comparison of ClickTale with HaveaMint, CrazyEgg and Google Analytics.

Features of HaveaMint:

Movies of visitor sessions :No
RSS Notifications:Yes
Heatmap:No
Mouse moves vs Mouse clicks:No
Details of every link in web pages:No

Features of CrazyEgg:

Movies of visitor sessions :No
RSS Notifications:Yes
Heatmap:Yes
Mouse moves vs Mouse clicks:No
Details of every link in web pages:Yes

Features of ClickTale:

Movies of visitor sessions :Yes
RSS Notifications:Yes
Heatmap:Yes
Mouse moves vs Mouse clicks:Yes
Details of every link in web pages:Yes

Features of Google Analytics:

Movies of visitor sessions :No
RSS Notifications:No
Heatmap:No
Mouse moves vs Mouse clicks:No
Details of every link in web pages:NO

ClickTale, HaveaMint and CrazyEgg are all paid page tagging tools and the prices are fixed according to the visits/pageviews the website is receiving. Even a non-Adwords customer are can track up to 5 million page views per month using Google analytics.

Tuesday, December 16, 2008

Review of 'Woopra' Web Analytics Tool

Woopra is a revolutionary on demand web analytics tool. It clubs the features of a customer support software and usual web analytics characteristics.

I was really amazed by the visitor tracking ability of customer support softwares. These tools not only facilitate to chat with website visitors when they initiate the chat but also assists organisations to initiate chat from their side. Visitors movements can be tracked completely using the chat support softwares.I dreamt to get my hands on to the customer support tool to get more insights on the visitors behaviour inaddition to our web analytics tool.

Woopra has combined the features of chat support software with web analytics features. Isn't Woopra a revolutionary tool in reality? I am sure you are nodding your head in Concurrence!

I am really thrilled to see Woopra coming out of beta phase. Woopra is a page tagging web analytics tool offered by iFusion labs LLC. Please read the features of Woopra furnished below.

1) Woopra renders websites visitors statitics to you LIVE in a comprehensive manner.

2) Chat support features gives the visitors the flexibility to request for assistance by clicking on the chat button. Web masters can initiate chat from their part to persuade the visitors to purchase their products or services.

3) Statistics on all the usual web analytics metrics.

4) Visitor tagging ( onclick code)

Since Woopra is in its beta stage only limites invitations are being sent out to try their tool. Woopra can be installed very easily. Here are the simple steps.

1) Sign up for Woopra Web analytics tool.

2) Log into your Woopra account and Click on members tab.

3) Add your website.

4) Enter the invitation code( if you have received one)

5) Copy the Javascript snippet code and include it in your web pages.

6) Download the appropriate version of Woopra for your computer.

7) Install the downloaded software in your system.

8) Open the Woopra software from your system and enter your member 'username' and 'password.'

9) Experience the spectacular "LIVE" statistics of your website visitors.

The USP that sets Woopra apart from the existing web analytics tools be it a page tagging tool or log file tool is the "Live Visitor Tracking Functionality."

Click here to register with Woopra.

Monday, December 15, 2008

Review of "Click Tale" Web Analytics Tool

Web analytics is a nitty-gritty for online marketing. Click Tale is a useful web analytics tool for online marketers. Click Tale do have a fabulous feature wherein it records the visitors activity in the website. This is an unique selling point(USP) of Click Tale and this feature makes it stronger as a web analytics tool vendor to compete with it competitors.

Click Tale is a page tagging tool and offers free and paid services. The pricing is based on number of pageviews received by websites.

In addition to creating movies of visitor sessions Click Tale has got the following features.

I) Renders Information on "how far visitors scroll down" to read web pages in the form of "Scrolling Heat maps."

II) Details of interaction with each and every link in the website. It even shows the hesitation time, hovers and average hover time taken to click a link.

III) Most of the companies using web analytics tools confront with the problem of tracking and analyzing form pages.But ClickTale is exceptional here in the way it identifies problems in the online form by supplying sufficient information to optimize the form.

IV) Screen resolutions, window sizes, window resizing, window sizes PDF under "Dimensions."

V) Countries, languages, browsers, platform under "Demographics."

VI) Page open period and activity time & load times below "Intervals."

VII) Pages/visitor, mouse moves vs mouse clicks, JavaScript errors and Tags beneath "Visitor activity."

Interested in trying out ClickTale, then click here to sign up for free initially.

Sunday, November 30, 2008

Web Analytics Tools to Measure Online Business Performance

Web analytics is the study of online behaviour of visitors.

To know how successful is a website, web analytics tools are highly important. Only when you understand 'how your visitors interact with your website you can measure your online business performance.

For every online business there should be some actions they expect visitors to take to sustain and excellence. These actions could be mere clicks to the website, filling in online forms or purchasing products.

There are two types of web analytics tools available in the market. They are log file analysis softwares and page tagging tools. Irrespective of which type of web analytics tools you choose, you can measure your websites performance using the following e-metrics.

E-Metrics:

1) Visits
2) Unique visits
3) Pages/Visit
4) Avg. time on site
5) Bounce rate
6) Exit rate
7) Country, city
8) Keywords
9) Sources
10) Navigation path
11) Entrance path

Here are few steps to measure your websites performance:

1) Track all the pages that Visitors tread while moving towards the penultimate conversion pages.

2)Identify your checkout conversion page and observe the navigational path taken by your customers.Compare the actual conversions naviflow with the above stated step.Through this we can ascertain the successful path that lead to conversions.

3)Now you would be having the figures of "how many visitors moved to the penultimate conversion page and how many got converted into customers.

Segregate the visitors moved to just the penultimate sales conversion process and exited as group I. Segregate the visitors who completed the conversion process as group II.

Analyze group I to identify the stumbling blocks. Pick up each every page pursued by the visitors. Start your analysis using the following KPIs viz. bounce rate, exit rate, keywords, sources, navigational path, entrance path etc.

Saturday, November 29, 2008

Review of ClickTracks Logfile Analyzer Tool

ClickTracks is a good log file analyser tool that comes at an affordable cost. Below are the four major valuable reports ClickTracks can render..

1) Navigation report.
2) Search Report.
3) Site Overview report.
4) Visitor labelling.

1)Navigation report

Navigation report contains three parts. They are website view, page analysis & path view.

The website view allows you to navigate to any page just like you type websites in your browser.Website view displays information on how frequently visitors click on each link.















The page analysis frame displays further information about the page currently displayed in the website view.The page analysis frame presents further information related to the current page in the website view.Below are the metrics displayed in the page analysis frame.























1.Visitors that see the page
Here we can see the total number of visitors that saw the currently displayed page.Of all visits to your website, this shows the percentage that viewed this page. Please note that a single visitor will not be counted more than once if they hit the page numerous time in a single visit. In the parenthesis after the percentage, the first number shows the number of unique visitors to this specific page, and the second number represents the total number of unique visitors to the site.

2.Average time at this page.

3.Average time to this page.
Shows how long it took visitors to reach the page from the moment they hit any page in the site.

4.Visitors entered at this page.

5.Exits from this page (as % of page views)

The path view details the pages visitors were on prior to the current page in the website view and also list the pages they visit next.























The percentage and colored bar underneath each hyperlink on the report indicates all traffic to this page, what percentage clicked on each link.

2) Search report.

Search report lists the keywords and search engines that referred visitors to your website.Along the left side are the
search terms that were used, and along the top are various search engines. Cells that are darker indicates the greater number of referrals.























3) Site Overview


Site overview provides information in a more traditional table format.
























1.Total number of visits to the page.
First is the total number of visits to the website. Visits are not unique to an individual; one individual might generate several visits.

2.Average pageviews

3.Top search queries
Here are the top keywords entered into the search engines that generated referral to the website. Unlike those on the search report, the search terms on the site overview are not separated by search engines.

4.Top Referrers
These are top websites with links that referred visitors to your website, for eg:- a search engine, or an online campaign.

5.Pages with most visitors

6.Top entry visitors

7.Top exit pages

4) Visitor labelling

Visitor labelling shows segmentation of the visitors by their behaviour. This can be done by on-demand basis. Group of visitors are tracked under visitor labelling. There are several predefined ways of grouping, or labelling visitors.















Suppose you want to see how the visitors that actually bought the product behave on the site compared to general population. First, select "reached check out or other goals." This wizard allows you to select any page of your site from drop down menu. If you are interested to see people who have purchased the product behave, select the checkout page.
























Now a label has been assigned to this group of visitors. Click 'go" to re-analyse. You now have a color coded visitor label showing your segmented visitors.The percentages and totals shown on the new label reflect the visitors that satisfied the action you identified, in this case those visitors that hit the checkout page. The new label shows of all the visitors landed on the checkout page- or bought something 'what percentage clicked on each link.' The visitor label now show the information about particular group of visitor on all reports.And on site overview, you can see specific information about this visitor.

By examining the behaviour of visitor groups you value most, you can target your site to these most important users. group.

Click here
to get more information on ClickTracks.

Review of WebTrends8 2008

The presentation of emetrics in WebTreds Analytics8 is awesome. Even a newbie to web analytics can easily understand the complete behaviour of website visitors by having WebTrends analytics tool. The problems most companies using web analytics tools confront is the inability to make decisions to improve the website conversions. But WebTrends is an exception in the way it facilitates easy decision making for improving website conversions.

WebTrends renders the following features to measure the performance of marketing.

1)Performance Dashboards
2)Interactive Reporting Console
3)Business Intelligence Integration
4)Custom Reporting
5) 5-Point Scenario Analysis
6)First-Party Cookies


1)Performance Dashboards provides accurate benchmark KPIs. "What if" scenarios in Perfomance dashboards facilitates identification of focus points in Marketing.


























2)Interactive Reporting Console assists each and every member of the company to filter, drill & query the emetrics to realize their business results.














3)Business Intelligence Integration provides you with the capability to use any business tools.

























4)Custom Reporting aids you in generating advanced reports to measure your marketing performance.























5) 5-Point Scenario Analysis portrays the point at which your website visitors are dropping and why they take such actions.

























6)WebTrends uses WebTrends First-Party Cookies.

Read more about WebTrends8 here.

Friday, November 28, 2008


The presentation of emetrics in WebTreds Analytics8 is awesome. Even a newbie to web analytics can easily understand the complete behaviour of website visitors by having WebTrends analytics tool. The problems most companies using web analytics tools are facing is the inability to make decisions to improve the website conversions. But WebTrends is an exception in the way it facilitates easy decision making for improving website conversions.

WebTrends renders the following features to measure the performance of marketing.

1)Performance Dashboards provides accurate benchmark KPIs. "What if" scenarios in Perfomance dashboards facilitates identification of focus points in Marketing.


2)Interactive Reporting Console assists each and every member of the company to filter, drill & query the emetrics to realize their business results.

3)Business Intelligence Integration provides you with the capability to use any business tools.

4)Custom Reporting aids you in generating advanced reports to measure your marketing performance.

5)5-Point Scenario Analysis portrays the point at which your website visitors are dropping and why they take such actions.

6)WebTrends uses WebTrends First-Party Cookies.

Thursday, November 27, 2008

Comparison of Google Analytics & Web Trends

How WebTrends is different from Google analytics



Google Analytics

WebTrends Analytics 8
Standard
WebTrends Analytics 8
Advanced

On Demand
Both
Both

Ease of Use



Dashboard Summaries
Comparative Reporting
Drill Across Reporting
Product Resource Center
Ad Words Integration


Browser Overlay (static pages only)
Browser Overlay (dynamic pages)

Report Bookmarks
Quick Query





Reporting Power



1st Party Cookie support
(Unique)

Visual Scenario Analysis

Search Engine Marketing Analysis
Search Rank Reporting
Basic Commerce Reporting
Basic Campaign Reporting
Geographic Segmentation
  • (Akamai Database)
  • (Akamai Database)
Content Groups
Real-time Analysis





Enterprise Class



Reporting Templates
Customizable Dashboards
Full Merchandising Drilldown
Full Campaign Drilldown
Visual Path Analysis
Ad Hoc Query and Reporting
WebTrends Smart Reports



Google Analytics


WebTrends Analytics 8
Standard


WebTrends Analytics 8
Advanced
Custom Reports

Custom Drilldown Reports

Custom Segmentation

Dynamic Segmentation

1st Party Cross Domain Tracking




Customer Support


Technical Support
Implementation Services
Strategic Business Services
Account Management

Online Training Programs
Online Resource Center






No of websites Limited
UnLimited
UnLimited
No of user login Limited
UnLimited
UnLimited
Report storage – duration Limited
UnLimited
UnLimited
Log files storage Limited
UnLimited
UnLimited
No of Templates Limited
UnLimited
UnLimited
No of Client visit Limited
UnLimited
UnLimited
Page views Limited
As per the purchase
As per the purchase


1. Google is targeting small and medium business.
2. The product is hard-coded one size fit all tool.
3. Customer support is through e-mail only with an SLA of 1 week, where WebTrends is 24X7 support with 1 hour of SLA. And database available in webtrends itself is a solution for most of the problems.
4. The service is free to Google Adwords customers. The non-Adwords customer are limited to 5 million page views per month
5. A license allows customer to create up to 50 profiles. The report will be surface level. In WebTrends you can create unlimited user and unlimited profiles.
6. As part of the license agreement a customer agrees to be used as a marketing reference in google’s material – No question asked.
7. No customizable reports- In webtrends we can tailor the report according to the user and department as decision making is streamlined.
8. This is not possible with google- campaign reporting to depth, Content group, Full path analysis, Unique visitor tracking for campaigns.
9. WebTrends has real time analysis.
10. Can create our own template, Customizable dashboards, Smart view reports, Full campaign drill down.
11. Apart from this we track user by 1st party cookies.( First party cookie is the small amount of information stored in users browser when a person request for a page first time. When next time he visits the page, with that that cookie ID he will be identified as repeated visitor). Also we have 4 other options to track visitor according to your requirement.
12. Your data is not safe as Google have access to your Data.
13. You can not have your reports for long period for comparison of the report ( Ex: report of 2008 March and 2006 March). This kind of report is essential for growth metrics. Date comparison you will find on spot in webtrends where in google you have to pick and see.
Read the head to head comparison here Google Analytics vs WebTrends.
Search Marketing Guide

Saturday, November 22, 2008

Log file analysis tools Vs Page Tagging Softwares for Measuring and Improving Success Metrics

The internet has changed the speed at which marketing was travelling. Prospects are interacting with your website every minute and innovative marketing programs are launched every day.

The measurement of success is the key metrics for all the marketing programs launched. How do your prospects behave in your website? What action do they take? Are they proceeding to purchase your services or products? Why your prospects are abandoning the purchase of products or services?

Unless you analyze and measure the interactivity of your website prospects you cannot eliminate the hurdles encountered by your prospects. It could be a small hurdle in the path way of your prospects, you may not be able to understand it with your naked eye. For this you require proficient web analytics tools which can give you proper insights of your prospects behaviour.

There are two types of web analytics tools available in the market. They are

1) Log file analysis tools.
2) Page tagging software.

1) Log file analysis tools:

As the name suggests log file analysis tools process the log files from the web server into their engine. Once the log files are processed into log file analysis tool, they generate web analytics reports. Log file analysis softwares can be easily customized.

Few examples of log files analysis tools are Web Trends, Omniture Site Catalyst, ClickTracks etc.

2) Page tagging software:

Page tagging softwares are completing different from the way log file analysis works. Page tagging softwares requires tagging of each web page in a website with a snippet of code. The snippet of code can be placed either in the head section or just above the closing body tags.

Examples of Page tagging softwares are Google analytics, SiteStats etc.

Google Analytics Case Study

InstantSSL is one among the world’s renowned SSL certificate products.

Challenges: Not only the traffic to InstantSSL website was on the higher side but also the abandonment rate.

We started analyzing the reason for the increased abandonment rate. Using Google analytics we identified the top web pages(in terms of traffic)of the website and started analyzing the reason for the low conversion rate.

We began analyzing each pages in an effort to eradicate the stumbling blocks that hinder the purchase process. The first web page we picked for analysis is the index page, the mother of all pages.

Here is the analysis for the index page. We collected the metrics viz. visitors, page views, unique page views, time on page, bounce rate, exit rate and furnished it in an excel sheet. Then we gathered the information about "how visitors reached the web page using the below stated metrics."

1) Top search engines through which visitors reached the web page.
2) Top referral sites.
3) Top keywords

We further moved on to our most important part of analysis known as click stream analysis. We discovered what actions visitors are taking after entering this page either directly or from some other pages of the website. Following are the synopsis of the discovery.

1. Majority of visitors navigate to free SSL certificate page and products page. These were the actions we actually wanted visitors to take.

2. There was no explanation for our main products displayed namely InstantSSL, EV SSL, Wild card SSL & Essential SSL. In a bid to showcase the distinction between products we recommended the developers to introduce a tool tip carrying the main features for major products.

3. Even though "EVSSL" promotion links are placed at the top of the page, visitors rarely click on the links. The reason could be the 'price' quoted near the product. We recommended the developers to remove the price quote so that the visitors will click on the link to visit the page and learn more the product and make a decision.

4. Even though the anchor text for the "why Comodo" URL is colored differently from the rest of the page, the link fails to grab the attention of majority of visitors. We recommended the developers to increase the font size of the anchor text "Why Comodo" to 12 points.

We passed on to the second most powerful page of the website, the products page. Here are the findings.

The detailed description about the products from the products page can be found by clicking on the products name. There exist a Hyperlink which takes the customer to a separate page to know the features of the product. But the Hyperlink is not visible to the customer. Since the “Buy” button is more prominent visitors click on that to reach the buy page. Features of the product are not properly explained in the buy page and exit rate of this page is severely high. On the other hand very less people reach the learn page from the products page simply because it is invisible to the visitors. We were happy to have diagnosed the problem of experiencing the high abandonment rate and appreciated the insights provided by Google analytics.

We recommended the developers to introduce a “learn” tab on all the products in the products page for the customer to know more about the products. After getting an overview of the product the customer could go ahead to purchase the product by clicking the “Buy” option on the learn page. By this way we can make sure the features of the product has clearly reached the customer and the flow of the customer can also be tracked. We also recommend the developers to stick a learn more button in the buy page.

We didn't stop here we went forward to analyze the purchase page.

Features of the product are not properly explained in the buy page and exit rate of this page is severely high. Prospects look up to check for any links that could provide them the features and benefits of the products, but to their dismay they have wander through the links available in that page. We recommended the content writers to provide an idepth feature list to get furnished in the page.

We also found out that more number of prospects who have made up their mind to purchase the product move back to the products page. We wondered why visitors take such action and researched to find the answer. The reason we observed is when visitors click on the buy button in the products page they are shown a shopping cart adjacent to the buy button. This gives them an impression that the product got added to the shopping cart when they clicked on the buy button. They reach the buy page and they are asked to select number of years by changing the drop down menu. Thinking that they actually added the product to the shopping cart they click on "proceed to checkout" button. And when they say proceed to check out a pop up appears saying "Select an item to purchase" on a blank webpage and then takes the customer back to the products page. This was creating great inconvenience to the prospects. We recommended the developers to revoke the redirect and allow them to stay on the page to add the product to the shopping cart to enable them to purchase the product easily.

The conversion rate of the website has increased manifold after implementing these changes. The reason for the improved conversion rate is due to the fabulous insights Google Analytics rendered us.

More Google Analytics case studies

Do not forget to browse through the Search Marketing Guide.

Monday, September 22, 2008

Guide to Drive Targeted Traffic to Website

People who are serious in their online business certainly would seek targeted traffic to their website.

Targeted traffic will render online business an excellent conversion ratio. Below are the ways to bring in targeted traffic to your website.


1) Article marketing will fetch your fantabulous traffic to your website. Write articles about your products or services and submit it to best article directories like EzineArticles, GoArticles, Buzzle, the American Chronicle, ArticlesBase, and SearchWarp.

2) Submit you website to Web 2.o sites like delicious.com, digg.com, squidoo, Hubpages, Zimbio, Gather.com etc. Make use of Autoposter.com to automate submissions to more than 50 social bookmarking websites.

3) Submit your PDF ebooks to Scribd eSnips, DocStoc, Calameo, Issuu, Yudu, FreeIQ and
ButterflyReports. You can get a comprehensive list of ebook directories here.

Also convert you ebooks to exe files and submit it to umpteen software directories. Download WebsiteZip packer, a free masterpiece tool and convert ebooks to exe.

4) Create blogs and update them regularly to receive fair amount of traffic.

5) Submit your posts to blog carnivals. Blog carnivals is a compendium of blog posts on a particular subject.

6) Create a TV station on the internet by accessing UStream TV.

7) Market your website through forums. Tag your website within your signature in forum.

8) Create videos and submit it to best Vlogs using a software called TubeMogul.

9) Submit you website to the relevant industry verticals.


Sunday, September 7, 2008

Chennai SEO Professionals

Chennai, the capital of Tamil Nadu, is a hub of skilled search engine optimizers. The newly emerging online marketing firms in the city have an abundant talent pool of SEO professionals or SEO companies to rely on.

Search engine optimization is the art and science of creating or modifying search engine friendly web pages. Search engines would inturn reward the webpages by gifting top positions in their search pages. Online companies having their website ranking in the first page of search results for their industry top keywords would be getting good volume of visitors looking for their products or services. Link:-Read Easy Steps for Search Engine Optimization

Search engine optimization is essential for online companies to sustain and mature in this highly competitive internet market. Search engine optimizers help online organizations to reach the height of success or zenith of success.Chennai has got a heavy population of search engine marketers. The rising number of online companies are fortunate to have so many high quality SEO professionals in their city. Link:- Read SEO Tips to Optimize Website

Monday, July 21, 2008

Problems in Google Analytics Profile Creation

I had few issues with the newly created Google analytics profile. Thought of asking for assistance from Google Analytics team and had an online chat with them. Read the below given chat transcript for useful information.

Thank you for contacting Google AdWords. Please hold a moment while we route your chat to a specialist who will help you with your question: "Have problems with my newly created analytics profile for https://secure.comodo.com/ev2008/".
Anuradha R has received your message and will be right with you.
Anuradha R: Hello Kamal. Thanks for contacting Google AdWords. How may I help you today?
KamalChandran: Need your assistance!
KamalChandran: I have problems with my newly created analytics profile for https://domain.com/file/".
Anuradha R: Ok.
Anuradha R: Can you please specify what the problem is?
KamalChandran: eventhough the code was added to the webpages of https://domain.com/file/", I get a comment on the status column saying 'Tracking Installed'-Check Status. This is in sharp contrast with the already working profiles which says 'Receiving data'in the status column
KamalChandran: Can you please pull my account and check for the errors
KamalChandran: Customer ID: XXXXXX
Anuradha R: When did you add the code?
KamalChandran: 4 days back, I waited for some days to see whether there is any change in the status of the profile
Anuradha R: Ok.
Anuradha R: Would you mind waiting a moment while I pull up your account?
KamalChandran: but when I found no change in the status comment I thought of taking your assitance
KamalChandran: I will wait!
Anuradha R: Thank you for waiting.
Anuradha R: I would like to clarify...
KamalChandran: np\
Anuradha R: Your tracking code is installed but you are not receiving data, is that right?
KamalChandran: For friday, July 18 analytics has reported 25 visits
KamalChandran: For saturday, July 19 it is 2 visits
KamalChandran: I could see the tracking code added to the webpages and I believe that is free from any errors
Anuradha R: So you are receiving data?
Anuradha R: Kamal, please state clearly your concern, so that I can help you troubleshoot this better.
KamalChandran: Hello Anuradha, pls read my question below
KamalChandran: eventhough the code was added to the webpages of https://secure.comodo.com/ev2008/", I get a comment on the status column saying 'Tracking Installed'-Check Status. This is in sharp contrast with the already working profiles which says 'Receiving data'in the status column
KamalChandran: 'Tracking Installed'-Check Status is the current comment on the newly created analytics profile
Anuradha R: I see only 'Tracking Installed'
KamalChandran: If everything is working fine the comment would be stated like "Receiving Data Conversion Goals (0)"
KamalChandran: U got it, my question is If everything is working fine the comment would be stated like "Receiving Data Conversion Goals (0)"
KamalChandran: why is the comment saying 'Tracking Installed'
KamalChandran: eventhough the codes are perfectly added to the webpages
Anuradha R: Ok. Kamal, I will need to consult a specialist about this and revert to you is that ok?
Anuradha R: I will email you at XXXXXXX with the resolution for this.
KamalChandran: This is of utmost importance, as the management wants a clarification immediately
KamalChandran: please do not send this to our CEO, it would be an inconvenience to him
KamalChandran: send the email to XXXXXX
Anuradha R: Ok, I can do that.
Anuradha R: Please expect an email by EOD today.
Anuradha R: Is there anything else that I can help you with?
KamalChandran: Anuradha, on few occassions I did not receive emails as promised by adwords support persons
Anuradha R: Please be assured, that I will follow up in this case.
KamalChandran: Thanks for considering my request.
Anuradha R: You're welcome.
KamalChandran: I believe you have fully understood the clarification I require
Anuradha R: Yes, I have, you are seeing the term'Receiving Data' for other profiles, bout seeing 'Tracking Installed for the profile https://secure.comodo.com/ev2008/ ".
Anuradha R:
KamalChandran: right, I have one more request for the profile named "InstantSSL Goals-I"
Anuradha R: Ok.
KamalChandran: I created this profile on July 17 by using the option "Add a Profile for an existing domain" while creating the profile.
Anuradha R: Ok.
KamalChandran: similar status is shown for this profile also
Anuradha R: For this profile, you have to enable cost data.
Anuradha R: I see that cost data is not applied in this profile.
KamalChandran: usually when I create a profile using "Add a Profile for an existing domain," it takes only 1 day, now it is more than 3 days
KamalChandran: yes, it would checked by default
KamalChandran: yes, you are right, do you think by applying cost data the issue will be resolved
KamalChandran: Are you there?
Anuradha R: Thank you for waiting.
Anuradha R: For this profile, "InstantSSL Goals-I"
Anuradha R:
Anuradha R: You need to apply cost data.
KamalChandran: okay, I did that now
KamalChandran: I have applied the cost data.
Anuradha R: Ok.
Anuradha R: Please hold.
KamalChandran: okay.
KamalChandran: Is there a limit to create profiles
KamalChandran: I meant "how many profiles can be created in one account."
KamalChandran: Is it 50.
Anuradha R: Kamal, I see that you have applied the code multiple times on the same page.
Anuradha R: So you will need to install the code only once for each page.
Anuradha R: Please go to the websites you mentioned and remove the multiple codes leaving only one.
Anuradha R: This is also the case with the other profile.
KamalChandran: Is this for secure.comodo.com/ev2008/
Anuradha R: No, the multiple codes is for "InstantSSL Goals-I"
Anuradha R:
Anuradha R: For the other profile, I will check with the specialist and revert to you.
KamalChandran: can I know the page where u found multiple codes
Anuradha R: In answer to your question on number of profiles, you can have upto 50 profiles in one account.
KamalChandran: "InstantSSL Goals-I" is actually a duplicate profile for already working profile "www.instantssl.com"
Anuradha R: http://www.instantssl.com/
Anuradha R: Kamal, please take a look at the website and do the needful, I will get back to you for the other account.
KamalChandran: yes I can see another GA code at the bottom fo the page, but the real profile "www.instantssl.com" works well
Anuradha R: I see that the code is pasted multiple times.
KamalChandran: "InstantSSL Goals-I" is created by using the option "add a profile to the existing profile"
KamalChandran: and by selecting InstantSSL as the existing profile.
Anuradha R: The duplicate profile also needs to have the code installed only once.
KamalChandran: no need, I have already created duplicate profiles for many profiles and is working fine
Anuradha R: Kamal, so I will get back to you for the other profile, is that ok?
KamalChandran: fine
KamalChandran: thank you
Anuradha R: You're welcome.
KamalChandran: when can i expect the reply
Anuradha R: One moment.
Anuradha R: I will help you if you can wait for a few minutes.
KamalChandran: sure
KamalChandran: I will wait
Anuradha R: Thank you for waiting.
Anuradha R: I see that I will need to send you an email on this Kamal.
Anuradha R: Thank you for your patience.
Anuradha R: I will revert as soon as I have an answer for the team.
Anuradha R: Are you there?
Anuradha R: It was a pleasure chatting with you. If you have any more questions, please feel free to visit our Help Center. You can also print this chat transcript for your records. Have a great day.
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Organic SEO Adwords Consultant Website Optimization India

Saturday, July 19, 2008

Seven Easy Steps for Search Engine Optimization(SEO)

Search Engine Optimization Aka SEO determines organisations online business success or failure. In this complex internet world the success or failure of websites is directly connected to its presence in major search engines. Crafting a website according to search engine guidelines and making it a real search engine friendly site is indispensable for the ultimate success of website in the internet marketing arena.

Five advantages of Search engine optimization(SEO):

1) Positioning websites in top spots in major search engines for top keywords.
2) Driving targeted traffic to websites.
3) Initiate the selling activity before prospects enter the website
4) Create brand identity and awareness.
5) Improve conversions.

Seven Steps involved in SEO:

1) Market Reasearch.
2)Researching your keywords.
3)On-page optimization.
4)Off-page optimization.
5) Carefully planning and executing the site structure.
6) Enhancing brand image.
7) Viral Marketing.

1) Market Research:

If you are already running a business, do a market research on your competitors. Find out the offers provided by your competitors, compare the features with your products and see where you are missing out in the competition. Once you find out the extra edge your competitors are basking on, try to include the similar kind of features in your product. Introducing new features by foreseeing is where the market research gains its importance. I believe SEOs should give an outline to their management of the above stated research work even though this is just a minute part of their work.

SEOs should conduct another type of market research which carries greater importance and a core part of their job. SEObook has got a wonderful tool called SEO for FireFox facilitating easy market research. This tool provides the following information.

1) Age of website.
2) Page rank offered by Google.
3) Count of the inbound links.
4) Education sites links.
5)Government website links.
6)Social bookmarkeing sites links.
7) Major directories links.

The good thing about this tool is it renders all the above stated information in the search engine result pages(SERPs).

2)Researching your keywords:

I recommend the below mentioned tools for your keyword research. These keyword suggestion tool will help you in finding out what people are actually quering in the search engines.

1) Google Keyword suggestion tool
2) Wordtracker keyword tool
3) Overture keyword tool
4)SEO Book Keyword research tool

By finding out the what people are searching for you can understand the value of keywords. Keyword popularity is determined by the search volume of the keywords. Find out the keywords related to your industry by keying in your industry related keywords.

You can also get keyword ideas by checking your webserver log files, through web analytics tools, browsing through competitors websites etc.

3)On-page optimization

Click On-page optimization link for more information on this.

4)Off-page optimization

Optimizing the website away from the website is known as Off-page optimization. Get links from directories, classifieds, search engines, social bookmarking websites, forums, blogs etc. for improving your page rank and keyword rankings.

5) Carefully planning and executing the site structure

This step is inevitable in SEO process. Site structure has to be planned well in advance before implementation. This should be at par with the keywords found through research.

1) Categorize your website in to different categories/sections
2) Carry out perfect Cross linking
3) Do not have orphan pages
4) Have your keywords in the anchor text

6) Enhancing brand image

Creating online communities and advertising would help you in gaining brand image. Advertising your website through Google adwords would aid you in raising your brand image.

7) Viral Marketing

Spreading your products or services information across the internet is called Viral marketing. Opening a compelling topic could fetch you umpteen replies.

Good luck for your SEO venture.

Adwords Consultant Website Optimization India

Tuesday, July 15, 2008

Website Traffic Analysis Guide for Emarketers

Every EMarketer should understand the significance of website analytics.

Web Analytics is a majic wand to the Emarketers to analyse the website users behaviour. EMarketers should be aware of the e-metrics through which they can analyse webpages for enhancing their performance.

Collection of E-metrics data is done in two ways, Log file analysis and Page tagging.

Log file analyser softwares faciliates analysis of log files and presents in a meaningful ways. These tools can be customized to provide data in the manner we would like to see.

Page tagging is the collection of data using javascript in each page. The third-party server would be carrying all the traffic statistics gathered through page tagging.

There are umpteen web analytics software available in the market. It is a mixture of paid and free web analytics tool.Before Here is a list of free and paid tools.

Free Web Analytics Tools:
Google Analytics
Microsoft adCenter Analytics
Piwik
Site Meter
Stat Counter
Webalizer -Log file analysis program
Analog -Log file analyser
Awstats - Log file analyser

Paid Web Analytics Tools:
Omniture
VisualSciences / WebSideStory
WebTrends
ClickTracks
Indextools
Weblog Expert
Clicky
Mint

I have portrayed some simple steps below to understand the working of internet and how data is recorded in the web logs.

Step:1
User logs in into the internet. The ISP provides him an IP number.

Step 2:
User types a URL in the browser.

Step 3:
ISP proxy server receives a request.

Step 4:
Request is sent to host server as packets.

Step 5:
The webpage's hostserver receives the request.

Step 6:
Immediatley the host server sends the requested file to the IP address of the user. The user views the webpage.

Step 7:
The requested files willl be recorded in the log files of the host web server.

Step 8:
The log file analyser software processes the details of the log files into its engine and renders the traffic information in a fabulous way. If webpage is tagged, the javascript code in the requested webpage will deliver the information to a third-party server, the login provided by the vendor will supply the traffic details.

Following are the EMetrics involved in increasing the website sales:

1)Value per visitor
2)Average Order size
3)Items per sale
4)Conversion rate is calculated by dividing sales by visitors
5)Sales trends viz time, day etc.
6)Exit point
7) Entrance point

After sales service EMetrics:

1)Visits to FAQ page
2)Visit to intruction manuals
3)Newsletters opt-ins

Sales Lead Generation EMetrics:

1) Email contact conversion rate
2)Filling up online forms
3) Visiting Product information pages
4)Average time
5)EMail opt-ins
6)Newsletter sign-ups

Hope the information provided is little helpful to undertand web analytics.

Adwords Consultant Website Optimization India

Saturday, July 12, 2008

Latest SEO Tips to Optimize New Website

Search engine optimization is art and science of engineering or re-engineering websites and seeking quality backlinks from other websites to gain top rankings on best search engines.

Search engine optimization is undoubtfully the cheapest technique for online promotion but getting top rankings for high search volume keywords having stiff competition in SERPs is a difficult task. Even though I tell you that SEO is not an easy task there are ways to achieve your desired website ranks in SERPs. Getting an experienced SEO practitioner to SEO your website can do wonders for your search engine ranking. Receiving advice from an experienced SEO campaigner can also assist you in devising the steps to SEO your website.

SEO engineering is formidable to increase targeted traffic to website. Once you know "how to optimize a website" and "implement the SEO tactics" the traffic to your website would increase. Read my Tips to optimize a new website. If you have a new website, it is like a new born baby, and adequate attention has to be shown in order for the website to grow well among the other established websites.


On-page optimization and off-page optimization are crucial wings of website optimization. To get good ranking in google and other major searchengines, on-page and off-page optimization have to be carried out simultaneously. This is a "rule of thumb."

On-Page optimization: On-Page optimization is engineering or reengineering the on-page factors of a WebPages to make the WebPages rank for a particular keyword/keyword phrase. Otherwise On-page optimization is making the path easier for the spider to index a page and to make them understand which keywords you would like to rank for a webpage.

Off-page Optimization: As the name conveys off-page optimization is working away from the websites for gaining quality back links to the website. Google gives foremost importance to back links. Backlinks can be compared to votes a politician gains in an election, if more people votes on him, higher is the success percentage to win the election. Google counts on the number of backlinks as well as the popularity of the backlinks. The importance of the backlinks is gauged by the page rank the websites are holding. Gaining more back links through directories, search engines, classifieds sites, social bookmaking sites, forums, articles, blogs, writing reviews etc. have to be started right away from the inception of a website.

Carrying out on-page optimization for a website: Analyze and understand the targeted keywords for your website. To know whether prospect will visit my website, the keywords have to be chosen wisely. There are wise tools which can tell you which are the keywords people are using as a "search query" most of the times when they browse through the search engines. Keywords suggestion tools can assist you in conducting a research to know which keywords would work for you in terms of getting targeted traffic.

Some of the top keyword suggestion tools are listed below:

Google AdWords Keyword Suggestion Tool
Wordtracker Free Keywords
SEO Book Keyword Suggestion Tool
Keyword Discovery
Microsoft Keyword Forecast

Other keyword tools which you could make use of:

Quintura
Google Suggest Tool
Wordze
Google Sets
adCenter Labs tools
Google Trends

Optimizing your website for the keywords found through keyword research will increase targeted traffic to your website. You can very well target those keywords for your website, but the issue here is high search volume keywords often have high competition.

Do you think a website can easily rank for this tuff keyword? I meant keywords having high volume and high competition? Yes, you can rank for these difficult keywords within 5 to 6 months time once you establish your sites with long tail keywords surrounding the target keywords. Most importantly find and optimize keywords with high search volume and low competition, doing this can make you rank quickly and attract more traffic.

Having identified the target keywords work on the following website on-page optimization techniques:

1)Webpage Title
Title plays a significant role in on-page optimization technique. Having your target keywords in the title should be you first step in on-page optimization process. A strong Title is like an efficient sales representative for your webpage. A visitor finding your website in search engine result pages would consider your title for making a decision whether to step inside your webpage or not. So be wise in setting up a title for your webpage.


2)Meta Description
A snippet of information appearing on search engine result pages beneath the webpage title. Meta description tag should be well utilized to make the searchers understand in short about the webpage. Meta descriptions assist webpage titles in pulling the prospects to the WebPages.
Try this Meta Tag creator Tool.

3)Meta Keywords
Though search engine do not give that much importance to meta keyword tags which they gave earlier, it is always better to have it in WebPages. I am sure you must have heard the proverb "something is better than nothing" :-)

4)H1 to H6 tags
Header tags facilitate creation of pages or subject headings. H1 is a larger headline and H6 is a smaller headline. Search engines give good amount of importance to H1 tags. Have your target keywords in H1 as well as H2 tags.


5)File Name and Directory Structure
Naming your files with your target keywords and having keywords in your directory names would be beneficial.

6)Alt tags
Alt tags are alternative tags for images in a WebPages. People who turn off their graphics in their browser to get the pages loaded quickly can apprehend about the image by reading the alternative text in the placeholder of the images. This would aid the search engines and blind persons to understand what the image is all about. To spot the ALT tags hover your mouse pointer above the images to see a text box over the image. Having ALT tags would give you an extra push in search engine ranking.

Take your actions now to optimize a new website and reap your benefits. Be patient, don't be in a hurry, and lay down a strong foundation by practicing perfect on-page optimization and off-page optimization techniques. You will be rewarded within few months of time.

Fore more information read secrets of website optimization.

Adwords Consultant Website Optimization Tips