Posts

Showing posts from December, 2008

Migration Automation Tool: Migrate Google Analytics GA3 / Universal Analytics(UA) to GA4 using Google Tag Manager

Image
Here is POC on Migrating GA3 / Universal Analytics to GA4 using Google Tag Manager. Demo Covers: Creation of GTM Account, Container and Workspace for tags  Adding GTM codes to webpages and enabling GTM Universal Analytics Property Creation in GA GTM UA / GA3 Pageview tag creation GA3 Event tag creation by capturing CSS selector for the button event trigger GA4 Property Creation and linking via GA Enabling GA4 pageview tag  Using GTM GA4 migrator tool to migrate GA3/UA event tags to GA4 Scanning though the GA4 event migration Validation using GTM debug mode Report validation

Comparison of Web Analytics Tools

I noted down some stand out features and compared it with couple of web analytics tools. Please find below the feature comparison of ClickTale with HaveaMint, CrazyEgg and Google Analytics. Features of HaveaMint: Movies of visitor sessions :No RSS Notifications:Yes Heatmap:No Mouse moves vs Mouse clicks:No Details of every link in web pages:No Features of CrazyEgg: Movies of visitor sessions :No RSS Notifications:Yes Heatmap:Yes Mouse moves vs Mouse clicks:No Details of every link in web pages:Yes Features of ClickTale: Movies of visitor sessions :Yes RSS Notifications:Yes Heatmap:Yes Mouse moves vs Mouse clicks:Yes Details of every link in web pages:Yes Features of Google Analytics: Movies of visitor sessions :No RSS Notifications:No Heatmap:No Mouse moves vs Mouse clicks:No Details of every link in web pages:NO ClickTale, HaveaMint and CrazyEgg are all paid page tagging tools and th

Review of 'Woopra' Web Analytics Tool

Woopra is a revolutionary on demand web analytics tool. It clubs the features of a customer support software and usual web analytics characteristics. I was really amazed by the visitor tracking ability of customer support softwares. These tools not only facilitate to chat with website visitors when they initiate the chat but also assists organisations to initiate chat from their side. Visitors movements can be tracked completely using the chat support softwares.I dreamt to get my hands on to the customer support tool to get more insights on the visitors behaviour inaddition to our web analytics tool. Woopra has combined the features of chat support software with web analytics features. Isn't Woopra a revolutionary tool in reality? I am sure you are nodding your head in Concurrence! I am really thrilled to see Woopra coming out of beta phase. Woopra is a page tagging web analytics tool offered by iFusion labs LLC. Please read the features of Woopra furnished below. 1) Woopra rende

Review of "Click Tale" Web Analytics Tool

Web analytics is a nitty-gritty for online marketing. Click Tale is a useful web analytics tool for online marketers. Click Tale do have a fabulous feature wherein it records the visitors activity in the website. This is an unique selling point(USP) of Click Tale and this feature makes it stronger as a web analytics tool vendor to compete with it competitors. Click Tale is a page tagging tool and offers free and paid services. The pricing is based on number of pageviews received by websites. In addition to creating movies of visitor sessions Click Tale has got the following features. I) Renders Information on "how far visitors scroll down" to read web pages in the form of "Scrolling Heat maps." II) Details of interaction with each and every link in the website. It even shows the hesitation time, hovers and average hover time taken to click a link. III) Most of the companies using web analytics tools confront with the problem of tracking and analyzing form pages.But