Migration Automation Tool: Migrate Google Analytics GA3 / Universal Analytics(UA) to GA4 using Google Tag Manager

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Here is POC on Migrating GA3 / Universal Analytics to GA4 using Google Tag Manager. Demo Covers: Creation of GTM Account, Container and Workspace for tags  Adding GTM codes to webpages and enabling GTM Universal Analytics Property Creation in GA GTM UA / GA3 Pageview tag creation GA3 Event tag creation by capturing CSS selector for the button event trigger GA4 Property Creation and linking via GA Enabling GA4 pageview tag  Using GTM GA4 migrator tool to migrate GA3/UA event tags to GA4 Scanning though the GA4 event migration Validation using GTM debug mode Report validation

Defining the GA API Query Parameters - Google Analytics API

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Knowing how to define the API query parameters to pull out the data from Google Analytics profiles is imperative.

The reference guide from Google unfolds the defining methodology required to retrieve data from GA using API powered scripts.

There are two "super-duper" high level roofs containing thicker and thinner branches which you might want to know while dealing with GA API enabled reports. They are

1) Core Reporting API
2) Multi-Channel Funnels Reporting API

Here is the link to the API reporting developer guide

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