Event Driven Data Layer Implementation using ACDL/GTM - Create Own EDDL Strategy

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Data Layer is a known concept for most in digital analytics. As the name suggests it is all about data residing in the layer of the pages. Data can be about useful information of your properties when the user interacts using which analytics and marketing folks understand the likes and wants of users to create an enriching experience for the users. Capturing the data useful for your properties is the foundation to begin knowing anything about your users preferences to provide compelling user experiences that flourish your business. Designing a robust data layer should the number one priority to take the right path to success. Most of us have heard about Customer Experience Digital Data Layer layer by W3C and would have worked on designing data layer to collect data footprints of the users.  One of the main challenges in tracking in SPA / regular pages is users moving to next page or bouncing off the pages. Tracking Interactions happening on a page without the need to refresh the page ne

Defining the GA API Query Parameters - Google Analytics API


Knowing how to define the API query parameters to pull out the data from Google Analytics profiles is imperative.

The reference guide from Google unfolds the defining methodology required to retrieve data from GA using API powered scripts.

There are two "super-duper" high level roofs containing thicker and thinner branches which you might want to know while dealing with GA API enabled reports. They are

1) Core Reporting API
2) Multi-Channel Funnels Reporting API

Here is the link to the API reporting developer guide

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