Migration Automation Tool: Migrate Google Analytics GA3 / Universal Analytics(UA) to GA4 using Google Tag Manager

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Here is POC on Migrating GA3 / Universal Analytics to GA4 using Google Tag Manager. Demo Covers: Creation of GTM Account, Container and Workspace for tags  Adding GTM codes to webpages and enabling GTM Universal Analytics Property Creation in GA GTM UA / GA3 Pageview tag creation GA3 Event tag creation by capturing CSS selector for the button event trigger GA4 Property Creation and linking via GA Enabling GA4 pageview tag  Using GTM GA4 migrator tool to migrate GA3/UA event tags to GA4 Scanning though the GA4 event migration Validation using GTM debug mode Report validation

Create your Media Plan with Google Ad Planner

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Today I received an invitation from Google for accessing "Ad Planner," a free media planning tool.

I was wondering how this tool would be helpful, in pursuit of the answer I rushed to access the "Ad Planner" account. I logged inside and saw the olympian features the tool has under its possession.

The highlight of the media planner is 'begin research' feature which portrays the traffic statistics of websites information. You can search for websites relevant to your audience. The vital information rendered by google for each website is furnished below.

1) Unique visitors, Country reach and Page views are assembled under Summary heading.
2) 'Sites also visited' and 'keywords searched for' are tacked together below "Visitors of website." 3)'Visitation history' gives out the daily unique visitors history.
4) Gender, age, education, household income information are exhibited beneath 'User demographics.'




Selection of websites for advertisement is made easy through "Google Ad Planner." I am sure you are excited to try your hands on the fabulous Ad Planner tool. Sign up for Ad Planner and Google will send you the invitation for creating your media plan.

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