Migration Automation Tool: Migrate Google Analytics GA3 / Universal Analytics(UA) to GA4 using Google Tag Manager

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Here is POC on Migrating GA3 / Universal Analytics to GA4 using Google Tag Manager. Demo Covers: Creation of GTM Account, Container and Workspace for tags  Adding GTM codes to webpages and enabling GTM Universal Analytics Property Creation in GA GTM UA / GA3 Pageview tag creation GA3 Event tag creation by capturing CSS selector for the button event trigger GA4 Property Creation and linking via GA Enabling GA4 pageview tag  Using GTM GA4 migrator tool to migrate GA3/UA event tags to GA4 Scanning though the GA4 event migration Validation using GTM debug mode Report validation

In-Page Analytics Improvements in Google Analytics

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In-Page Analytics in Google Analytics had a major flaw in attributing the statistics of similar urls in the page. All the similar links will have the same amount of data while viewing through In-Page Analytics tool.

This was persistent for many years and Google Analytics has found a way to fix this issue and give precise statistics for clicks on similar destination links in a given page. In order to make this work two lines of code need to added to the basic tracking code before _trackPageview and enable the enhanced link attribution in the property settings:.

The llustration in the green text furnished below is where the new lines of code
should go in:

var _gaq = _gaq || [];
var pluginUrl =
'//www.google-analytics.com/plugins/ga/inpage_linkid.js';
_gaq.push(['_require', 'inpage_linkid', pluginUrl]);
_gaq.push(['_setAccount', 'UA-XXXXXX-Y']);
_gaq.push(['_trackPageview']);

In addition to the above improvement there are couple of others too.

Read the GA blog post here
For implementation guidelines click here

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