Migration Automation Tool: Migrate Google Analytics GA3 / Universal Analytics(UA) to GA4 using Google Tag Manager

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Here is POC on Migrating GA3 / Universal Analytics to GA4 using Google Tag Manager. Demo Covers: Creation of GTM Account, Container and Workspace for tags  Adding GTM codes to webpages and enabling GTM Universal Analytics Property Creation in GA GTM UA / GA3 Pageview tag creation GA3 Event tag creation by capturing CSS selector for the button event trigger GA4 Property Creation and linking via GA Enabling GA4 pageview tag  Using GTM GA4 migrator tool to migrate GA3/UA event tags to GA4 Scanning though the GA4 event migration Validation using GTM debug mode Report validation

Adobe Experience Platform Architecture

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Experience Platform is built on open APIs and supports the easy integration of enterprise solutions using familiar tools. Experience Platform also supports partners to build and integrate their own products and technologies as needed. 

Experience Platform is designed and built using the following core principles of API-first development: 

  • • The API is the primary interface into Experience Platform. 
  • • All Experience Platform functions, including administrative functions, are available through the API. 
  • • Platform services, Adobe solutions, and third-party integrations use the same API.

By taking an API-first approach, Experience Platform opens integration opportunities such as:

  • Enabling partners to build their own data ingestion and egress capabilities, including 24-hour automated processes, by using Catalog and Data Access services for full integration capabilities with the data store in Experience Platform. 
  • • Enabling developersto build custom UIsto support specific task-driven use cases.

 Experience Platform consists of: 

  • • Data Foundation: Data Foundation enables developersto manage standard schemas, ingest data, interact with datasets, apply Data Usage labeling and Enforcement (DULE) metadata, and access data. 
  • • Machine Learning (ML): ML offers predefined models and the capability to develop custom ML models for specific needs. 
  • • Audience Activation: Audience Activation includes Unified Profile, Identity, and Edge Services. These services work together to enable you to build and activate audiences based on customer profiles containing individual attributes and behaviors.
With Experience Platform, businesses can do the following: 
  • • Centralize and standardize all data captured in Adobe Experience Cloud products or configure API connectors to stream or batch data in from any system.
  • • Create dynamic real-time customer profiles by stitching together data,such as CRM, behavioral, transactional, and attribute.
  • • Enrich the understanding of a customer with SQL or AI/ML intelligence capabilities, while ensuring proper governance. 
  • • Apply decisioning and orchestration to activate the enriched real-time customer profiles across any channel (one or many)
The following diagram depicts the Experience Platform workflow:



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