Kamal Chembath Blog - Advertising Axis - Digital Marketing and Analytics

People who are serious in their online business certainly would seek targeted traffic to their website. Targeted traffic will render online business an excellent conversion ratio. Below are the ways to bring in targeted traffic to your website. 1) Article marketing will fetch your fantabulous traffic to your website. Write articles about your products or services and submit it to best article directories like EzineArticles, GoArticles, Buzzle, the American Chronicle, ArticlesBase, and SearchWarp. 2) Submit you website to Web 2.o sites like delicious.com , digg.com , squidoo, Hubpages, Zimbio, Gather.com etc. Make use of Autoposter.com to automate submissions to more than 50 social bookmarking websites. 3) Submit your PDF ebooks to Scribd eSnips, DocStoc, Calameo, Issuu, Yudu, FreeIQ and ButterflyReports. You can get a comprehensive list of ebook directories here. Also convert you ebooks to exe files and submit it to umpteen software directories. Download WebsiteZip packer , a free ma...

Chennai, the capital of Tamil Nadu, is a hub of skilled search engine optimizers . The newly emerging online marketing firms in the city have an abundant talent pool of SEO professionals or SEO companies to rely on. Search engine optimization is the art and science of creating or modifying search engine friendly web pages. Search engines would inturn reward the webpages by gifting top positions in their search pages. Online companies having their website ranking in the first page of search results for their industry top keywords would be getting good volume of visitors looking for their products or services. Link:-Read Easy Steps for Search Engine Optimization Search engine optimization is essential for online companies to sustain and mature in this highly competitive internet market. Search engine optimizers help online organizations to reach the height of success or zenith of success.Chennai has got a heavy population of search engine marketers. The rising number of online compani...

I had few issues with the newly created Google analytics profile. Thought of asking for assistance from Google Analytics team and had an online chat with them. Read the below given chat transcript for useful information. Thank you for contacting Google AdWords . Please hold a moment while we route your chat to a specialist who will help you with your question: "Have problems with my newly created analytics profile for https://secure.comodo.com/ev2008/". Anuradha R has received your message and will be right with you. Anuradha R: Hello Kamal. Thanks for contacting Google AdWords. How may I help you today? KamalChandran: Need your assistance! KamalChandran: I have problems with my newly created analytics profile for https://domain.com/file/ ". Anuradha R: Ok. Anuradha R: Can you please specify what the problem is? KamalChandran: eventhough the code was added to the webpages of https://domain.com/file/ ", I get a comment on the status column saying 'Tracking Instal...

Search Engine Optimization Aka SEO determines organisations online business success or failure. In this complex internet world the success or failure of websites is directly connected to its presence in major search engines. Crafting a website according to search engine guidelines and making it a real search engine friendly site is indispensable for the ultimate success of website in the internet marketing arena. Five advantages of Search engine optimization(SEO): 1) Positioning websites in top spots in major search engines for top keywords. 2) Driving targeted traffic to websites. 3) Initiate the selling activity before prospects enter the website 4) Create brand identity and awareness. 5) Improve conversions. Seven Steps involved in SEO: 1) Market Reasearch. 2)Researching your keywords. 3)On-page optimization. 4)Off-page optimization. 5) Carefully planning and executing the site structure . 6) Enhancing brand image. 7) Viral Marketing. 1) Market Research: If you are already running ...

Every EMarketer should understand the significance of website analytics. Web Analytics is a majic wand to the Emarketers to analyse the website users behaviour. EMarketers should be aware of the e-metrics through which they can analyse webpages for enhancing their performance. Collection of E-metrics data is done in two ways, Log file analysis and Page tagging. Log file analyser softwares faciliates analysis of log files and presents in a meaningful ways. These tools can be customized to provide data in the manner we would like to see. Page tagging is the collection of data using javascript in each page. The third-party server would be carrying all the traffic statistics gathered through page tagging. There are umpteen web analytics software available in the market. It is a mixture of paid and free web analytics tool.Before Here is a list of free and paid tools. Free Web Analytics Tools: Google Analytics Microsoft adCenter Analytics Piwik Site Meter Stat Counter Webalizer - Log fi...

Search engine optimization is art and science of engineering or re-engineering websites and seeking quality backlinks from other websites to gain top rankings on best search engines. Search engine optimization is undoubtfully the cheapest technique for online promotion but getting top rankings for high search volume keywords having stiff competition in SERPs is a difficult task. Even though I tell you that SEO is not an easy task there are ways to achieve your desired website ranks in SERPs. Getting an experienced SEO practitioner to SEO your website can do wonders for your search engine ranking. Receiving advice from an experienced SEO campaigner can also assist you in devising the steps to SEO your website . SEO engineering is formidable to increase targeted traffic to website. Once you know "how to optimize a website " and "implement the SEO tactics " the traffic to your website would increase. Read my Tips to optimize a new website . If you have a new websit...

Today I received an invitation from Google for accessing "Ad Planner," a free media planning tool. I was wondering how this tool would be helpful, in pursuit of the answer I rushed to access the "Ad Planner" account. I logged inside and saw the olympian features the tool has under its possession. The highlight of the media planner is 'begin research' feature which portrays the traffic statistics of websites information. You can search for websites relevant to your audience. The vital information rendered by google for each website is furnished below. 1) Unique visitors, Country reach and Page views are assembled under Summary heading. 2) 'Sites also visited' and 'keywords searched for' are tacked together below "Visitors of website." 3)'Visitation history' gives out the daily unique visitors history. 4) Gender, age, education, household income information are exhibited beneath 'User demographics.' Selectio...