Migration Automation Tool: Migrate Google Analytics GA3 / Universal Analytics(UA) to GA4 using Google Tag Manager

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Here is POC on Migrating GA3 / Universal Analytics to GA4 using Google Tag Manager. Demo Covers: Creation of GTM Account, Container and Workspace for tags  Adding GTM codes to webpages and enabling GTM Universal Analytics Property Creation in GA GTM UA / GA3 Pageview tag creation GA3 Event tag creation by capturing CSS selector for the button event trigger GA4 Property Creation and linking via GA Enabling GA4 pageview tag  Using GTM GA4 migrator tool to migrate GA3/UA event tags to GA4 Scanning though the GA4 event migration Validation using GTM debug mode Report validation

Correct Implementation of Pagination Attributes

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SearchEngineLand has published a fantastic article on coping up with the pagination issues. I noticed a minor mistake in the diagram explaining the implementation of  rel=”next” and rel=prev” for paginated series.

Is there a mistake in the diagrammatic representation?


Kamal Chandran Shouldn't it be the second one instead of the first one?


Anyways let us move on!

Here is a power point presentation from Google on Pagination & SEO



Also, watch the video on Pagination and its SEO effect. Maile Ohye has given wonderful insights... watch it right here now..

Make use of the learning :-)

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