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Digital Measurement Ability of Web Analytics Tools will Take a Blow

Within a couple of weeks from now Google would be expanding the encrypted search for signed-in users from Google.com to other localized Google domains.

Bad news for hackers employing Firesheep extension to gain access to Google users contact information and personal history!

Good news for Google's users!

Bad news for digital marketing and analytics professionals trying to measure the result of Search Engine Optimization. The number of search queries from encrypted Google searches in the form of "not provided" data is bound is go up.. much more.. than now once the encrypted search is expanded to localized Google domains.

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