Migration Automation Tool: Migrate Google Analytics GA3 / Universal Analytics(UA) to GA4 using Google Tag Manager

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Here is POC on Migrating GA3 / Universal Analytics to GA4 using Google Tag Manager. Demo Covers: Creation of GTM Account, Container and Workspace for tags  Adding GTM codes to webpages and enabling GTM Universal Analytics Property Creation in GA GTM UA / GA3 Pageview tag creation GA3 Event tag creation by capturing CSS selector for the button event trigger GA4 Property Creation and linking via GA Enabling GA4 pageview tag  Using GTM GA4 migrator tool to migrate GA3/UA event tags to GA4 Scanning though the GA4 event migration Validation using GTM debug mode Report validation

Digital Measurement Ability of Web Analytics Tools will Take a Blow

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Within a couple of weeks from now Google would be expanding the encrypted search for signed-in users from Google.com to other localized Google domains.

Bad news for hackers employing Firesheep extension to gain access to Google users contact information and personal history!

Good news for Google's users!

Bad news for digital marketing and analytics professionals trying to measure the result of Search Engine Optimization. The number of search queries from encrypted Google searches in the form of "not provided" data is bound is go up.. much more.. than now once the encrypted search is expanded to localized Google domains.

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