Migration Automation Tool: Migrate Google Analytics GA3 / Universal Analytics(UA) to GA4 using Google Tag Manager

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Here is POC on Migrating GA3 / Universal Analytics to GA4 using Google Tag Manager. Demo Covers: Creation of GTM Account, Container and Workspace for tags  Adding GTM codes to webpages and enabling GTM Universal Analytics Property Creation in GA GTM UA / GA3 Pageview tag creation GA3 Event tag creation by capturing CSS selector for the button event trigger GA4 Property Creation and linking via GA Enabling GA4 pageview tag  Using GTM GA4 migrator tool to migrate GA3/UA event tags to GA4 Scanning though the GA4 event migration Validation using GTM debug mode Report validation

New Canonical URL Tag & its Uses- The Great Invention

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Wow! what an agreement among Google Yahoo and MSN.. my hearty applause for the invention of canonical tag!!

With the advent of the canonical tag all the worries about duplicate urls vanish in thin air. To denote the web pages as duplicates but also to secure the search engine metrics associated with the URLs the only weapons search marketers had before this invention was 301 redirect. Now search marketers have a very simple way of labeling duplicate urls and also to pass on the valuable search engine metrics to the preferred URL.

Here is the simple way of informing search engines about the preferred url and the duplicate urls associated with it.

Add the following link tag to the head section of your duplicate URLs to inform Google, Yahoo and MSN about your preferred URL.






Specify your preferred url within the head section of duplicate pages using the Canonical link tag. The search engine metrics value associated with the duplicate urls will get transferred to the preferred URL.

Canonical URL tag is a excellent invention. Search engines and search marketers mutually benefit from this useful canonical URL tag. Search engine spiders now have a better way of finding duplicate urls and crediting the preferred URL with all the benefits gotten by its duplicate urls.

References:

http://googlewebmastercentral.blogspot.com/2009/02/specify-your-canonical.html

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