Migration Automation Tool: Migrate Google Analytics GA3 / Universal Analytics(UA) to GA4 using Google Tag Manager

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Here is POC on Migrating GA3 / Universal Analytics to GA4 using Google Tag Manager. Demo Covers: Creation of GTM Account, Container and Workspace for tags  Adding GTM codes to webpages and enabling GTM Universal Analytics Property Creation in GA GTM UA / GA3 Pageview tag creation GA3 Event tag creation by capturing CSS selector for the button event trigger GA4 Property Creation and linking via GA Enabling GA4 pageview tag  Using GTM GA4 migrator tool to migrate GA3/UA event tags to GA4 Scanning though the GA4 event migration Validation using GTM debug mode Report validation

What is Keyword Research?

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Keyword research is the life blood of Search Engine Optimization aka SEO.

Just adding keywords to the website without doing a keyword research is like sowing seeds in sterile land. The basic purchase of keyword research is to find out what keywords people are using to find your related products or services. Keywords suggestion tools render handy insights about the search behavior of people.

Tools like Google keyword suggestion tool, Word tracker, Keyword discovery etc. can list out keywords people are search for to reach the websites of you related products or services. Having those keywords in the web pages and executing the SEO techniques will increase targeted traffic to your website. High competition for the researched keywords would delay the keyword ranking process. Even then good SEOs can make your websites rank for high competition keywords by employing white hat SEO techniques in a systematic way.

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