Kamal Chembath Blog - Advertising Axis - Digital Marketing and Analytics

Fake reviews being accepted by local search engines / directories could be misleading to general public who takes the messages for granted, and finally repent. Dealing with these situations by setting them rigorous review filters with robust parameters to clear the reviews before presenting it to the generic public is a imperative. Yelp have moved ahead of their counterparts in setting up a powerful review filter before making the reviews LIVE on the site.

Scanning through chunk of information on the internet, bringing it down under its index, by shredding the unwanted and spammy ones, and producing the best answers for the users queries is the top differentiating phenomenon of Google from other search engines.  Google is a Mega Instant Accurate Information Supplier, due to this the only assurance to them as Search Engine is VICTORY!

When visitor hops from one domain to another the session connectivity is lost, in order to retain the session continuity line of tracking code have to be added to the site pages, in addition to the usual web analytics tracking code. In this post I have compared the lines of code that need to be included in  the master code of web analytics tools such as Coremetrics and Google analytics. Here is how you need to do it in Google Analytics Scenario: You send visitors from Site A to Site B in order to complete a purchase. Since GA uses first party cookies, wherein the same domain sets the cookies than a different domain, it is hard to find out if the same visitors has completed the purchase on Site B. This is simply because site A cannot set cookies for Site B, and the latter domain need to do it to get deemed as first party cookies. Solution: This is where _link () comes handy and enables the Site B to set the cookies, and the session gets continued for visitors moving from...

We all receive call from sales people at least once a day, and mostly we behave well without bursting out. But sometimes when we really need some kind of information / services, which could have been conveyed earlier by these people, we may not have it in our memory.. we regret.. and would wish for a follow-up call. Remarketing is a fantastic follow-up mechanism in the online world. Follow-up with your website visitors with offers, cross sell / up sell your products / services, communicate your free shipping and great discounts to your website visitors who added your products to shopping cart, but did not purchase anything. Consistently following up with the website visitors through huge GDN (Google Display Network) is a great opportunity to improve your customer base. Add a line of code to your Google Analytics tracking code like mentioned below: To implement remarketing, replace the bold text in this example: <script type="text/javascript"> var _gaq = _gaq ...

Here is an interesting definition for Keyword Cannibalization in Google.com :-) Have simplified the cannibalized definition portrayed above: Keyword Cannibalization in SEO: Targeting the same keywords for different pages thereby reducing the visibility for all; except one, which the search engines might consider for that query. Keyword Cannibalization in Campaign Management: Having the same keywords in different Adgroups. Only one keyword gets a chance to show-up from one account, thereby creating a tug-of-war among the keywords.

Crowdfunding Campaigns and websites have begun to raise! Source Source: http://searchenginewatch.com/article/2235916/Crowdfunding-Campaigns-and-Sites-are-Popping-Up-Everywhere

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