Kamal Chembath Blog - Advertising Axis - Digital Marketing and Analytics

First party cookies can be created using CNAME record. Only by setting the FP cookie the visitor ID cookie from s_vi can be read, and can be passed to other variables. Using third party cookie s_vi cannot be read (unless getVID plugin is used), and hence cannot be passed to any variable, or to visitorID for cross domain tracking. I tried experimenting FP it worked for me, I was able to read the visitor ID into an eVar (v3). I had to research a little to get this done, thought of sharing this piece of information……. I made a  post in my client (NAM) blog today, I am replicating it here for your goodness. See it live :  http://dmablog.com/SSBTest.html  – Please use chrome debugger or any packet analyzers. While creating the CNAME record from the DNS manager, the HOST can be set as  metrics  and need to be POINTED TO  112.2o7.net /other OMNI DCS I used kamal1 in place of metrics   You can use any name as long as it points to the SC DCS...

Websites and Apps looks inseperable, and it seems the duo has brought an end to the statements hailing the superiorty of one! Long leave the King and the Queen of the digital world!!!!! With the commonness of accessing virtual world with devices such as smartphones, tablets and desktops - striking a synergy that benefits the users is imperative, and we all know how good Google is in doing this. Google never would have come a long way after it started "BackRub," without heeding to the needs and wants of its users. It does it so frequently like the recent announcement of "App Indexing" feature. With "App Indexing" Google connects specific website content with app content within the smartphone app. Users can open the native app directly from the mobile SERP, and from the website listing, by clicking on "Open in app" link. More from Google: This search feature is available on searches done using Google Search App version 2.8+ for Android ...

From Twitter to Facebook to GooglePlus, the journey of Hashtag has been remarkable. Now US and Canada users can use #hashtag in Google.com and Google.ca searches to discover conversations on a particular topic. Most of the conversations are gotten from GooglePlus, thus giving preference to GooglePlus. However, there would links to Twitter and Facebook from SERPs for the queried hashtag. The importance of Social media grows leaps and bounds as the days progress, and looks like there is no force in the earth that can stop it, from where it emerged as a referral marketing in traditional world, and started showing up as affiliate marketing in early 2002, and improved it self under different forms. Now hashtag will also play a role in AIDA (Attention – Interest – Desire – Action), emanating from Google searches. https://plus.google.com/102280279666307949456/posts/SguigRGSUQE

In a traditional store, similar products can be kept in different locations of the store. Knowing the locations which contributed to the sale of these products is important from business perspective. To get the segmented information a label to the product with the location data can be added, this will aid in unfolding the locations from which it was picked. How do you do it to track these kind of online activities: You might say it is simple I will use products string in SiteCatalyst, and mention the category in s.products. Hey wait, there is an issue here, the category parameter in the products string has a glitch. For example, having the same product in three different categories, and using the s.products to the denote the categories will leave you disappointed. The credit always goes to the first category through which the prospect views the product for the first time, even though the prospect purchases the product through the second category. Because of category parameter’s inabil...

We faced lot of challenges in the form of “not provided” data, the organic searches people perform while they are logged in or while they use Google secure is not reported in analytics tools. Only Google webmaster tools can transpire this data to some extent. What if Google redirects all users to its secure searches? When this happens we will not see any more organic keyword data reported in analytics tools. That day has come it seems! Google is always diplomatic when it comes to Adwords, the advertisers can see the keywords here even it is from secure searches Read this post: http://searchenginewatch.com/article/2296351/Goodbye-Keyword-Data-Google-Moves-Entirely-to-Secure-Search

Got the Adobe Certification for Processing Rules in SiteCatalyst! http://ramatulsi.com/scorereport.pdf

Universal Analytics (Beta) which has more comprehensive set of features than the classic analytics is now available in GA. Universal Analytics code can be added along with existing GA classic code thereby saving the past statistics, and at the same making use of the fabulous features bestowed! Session and campaign timeout setting can be quickly done without adding codes to the site. You can add more search engines to the limited set of search engines tracked by default without a code addition! Here is the Universal Analytics (Beta) announcement link to the public http://analytics.blogspot.nl/2013/03/expanding-universal-analytics-into.html