DoubleClick's Search Vision in 2013

DoubleClick search vision is to help digital marketers to run their search campaigns in a better way, by being before their prospects, with their products and service offerings, at right time and right place.

DoubleClick has begun the new year with a new look to its website. See it here.

As the testing industry grows and matures, more testers will likely:

But before the testing industry can really prove its worth, more testers will need to know why they’re testing -- before they start running tests. To answer “why", you must first formulate a sound hypothesis. Your hypothesis needs to get to the core of what you’re trying to achieve through testing. Testers who start with solid hypotheses have better odds of running valid tests with significant results. Valid tests can lead to big conversion gains. Big conversion gains can equate to big revenue increases. And, of course, big revenue increases mean your company’s doing well. The rest is a no-brainer. If you’re helping your company profit, you might just get that bonus, after all!

Learn Adobe Analytics Marketing Reports & Analytics (SiteCatalyst) : Free Self Implementation Kit for Study

Here is the Adobe® Analytics marketing reports & analytics (SiteCatalyst) self Implementation kit to practice & learn - http://ats.adobe.com/jjsite/implementation_training.php /. There is no sandbox login, but you can see SiteCatalyst beacon firing up using browser debugger. SiteCatalyst Implementation Guide: https://marketing.adobe.com/resources/help/en_US/sc/implement/sc_variables.html Best Buy: http://www.amazon.com/Adobe-SiteCatalyst-Handbook-Insiders-Guide/dp/032185991X?tag=viglink122547-20

Creating exit offers causes friction and does little to improve conversions

Creating exit offers makes it difficult for your customers to leave without a conversion of some type. Exit offers might come in the form of an animated pop-up, a special offer, or something else that keeps visitors on your site longer. Yes, creating exit offers can create annoyance. But, when done correctly, they can also be highly beneficial. In this award-winning real-life test, using an exit offer increased conversions an astounding 473%! Use exit offers to your advantage. Test new techniques and ways to create it. Whatever you do, don’t let prospective customers easily leave without trying to get at least a micro-conversion from them.

Axis Advertising - Digital Marketing & Analytics

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