Saturday, January 12, 2013

Interesting Definition for Keyword Cannibalization - SEO & Campaign Management

Here is an interesting definition for Keyword Cannibalization in :-)

Have simplified the cannibalized definition portrayed above:

Keyword Cannibalization in SEO:
Targeting the same keywords for different pages thereby reducing the visibility for all; except one, which the search engines might consider for that query.

Keyword Cannibalization in Campaign Management:

Having the same keywords in different Adgroups. Only one keyword gets a chance to show-up from one account, thereby creating a tug-of-war among the keywords.


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