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Remarketing / Following Up with your Prospects - Google Analytics & Adwords

We all receive call from sales people at least once a day, and mostly we behave well without bursting out. But sometimes when we really need some kind of information / services, which could have been conveyed earlier by these people, we may not have it in our memory.. we regret.. and would wish for a follow-up call.

Remarketing is a fantastic follow-up mechanism in the online world. Follow-up with your website visitors with offers, cross sell / up sell your products / services, communicate your free shipping and great discounts to your website visitors who added your products to shopping cart, but did not purchase anything. Consistently following up with the website visitors through huge GDN (Google Display Network) is a great opportunity to improve your customer base.

Add a line of code to your Google Analytics tracking code like mentioned below:

To implement remarketing, replace the bold text in this example:

<script type="text/javascript">
var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-xxxxx-y']);
_gaq.push(['_trackPageview']);
(function() {
var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;

ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';

var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
})();
</script>

with the bold text in the example below:

<script type="text/javascript">
var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-xxxxx-y']);
_gaq.push(['_trackPageview']);
(function() {
var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;

ga.src = ('https:' == document.location.protocol ? 'https://' : 'http://') + 'stats.g.doubleclick.net/dc.js';

var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
})();
</script>

  • Link you Adwords account to analytics account.
  • You can use one of the 4 pre-defined remarketing lists, and specify in which of the Adwords account that list is available.

Watch this video on "Remarketing with Google Analytics"



Here is a PDF on GA & Remarketing.

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