Google analytics completed its successful march for two years. Even then Google analytics is free!
Happy Birthday Google Analytics!!!!!
Google Analytics Brian Clifton says:
“If you surveyed FTSE 100 companies and asked them whether they were using analytics data to drive business decisions a lot of respondents would say ‘Eh? What’s web analytics?’, even though they had a product and were paying a lot of money for it.
“The issue of people just collecting data and not turning it into information exists within a lot of organisations. It’s not unique to any tool. The challenge for the industry is to spread knowledge and educate users about what to do with data.”