Skip to main content

Website Optimizer - A/B Test

Steps to set up A/B Test using Adwords Website Optimizer

Choose the page you would like to test
Examples of potential test pages could be your homepage or a product detail page.

Create alternate versions of your test page
Create and publish different versions of your test page at unique URLs so that Website Optimizer can randomly display different versions to your users. These URLs could be bookmarked by your users, so after your experiment finishes, you may want to keep these URLs valid.

Identify your conversion page
This is an existing page on your website which users reach after they've completed a successful conversion. For example, this might be the page displayed after a user completes a purchase, signs up for a newsletter, or fills out a contact form.

Name your tesing page and identify the pages you want to test

Name your experiment

The experiment name will help you to distinguish this experiment from others; your users won't see this name.Experiment name:

Identify the pages you want to test
Add as many variations as you like, naming them so you can easily distinguish them in your reports. At least two (including the original) are required. These URLs could be bookmarked by your users, so after your experiment finishes, you may want to keep these URLs valid. Learn more


Identify your conversion page

This is an existing page which users reach after completing a successful conversion. For example, this might be the page displayed after a user completes a purchase, signs up for a newsletter, or fills out a contact form. Learn more

A/B Experiment Set-up: Install and Validate JavaScript Tags

Now you need to add the Website Optimizer JavaScript tags to your pages' source code. Learn more


Who will install and validate the JavaScript tags?

My web team will install and validate JavaScript tags
Google will provide a link to the installation and validation instructions for you to send to your team. You'll be able to check on the status by returning to this page.


You've chosen to have someone else install the JavaScript code for this experiment.

Email the following URL to your web team so they can install and validate the JavaScript tags:
https://www.google.com/analytics/siteopt/ab_install_instructions?experiment=EAAAAE-uFhRMHS8XuLMdOSd-VLI&acct=9893434&hl=en&t=64111WLru6I

Click 'Check Status' to view the installation status. Return to this page and click 'Check Status' once your web team has installed and validated the JavaScript tags.

I will install and validate the JavaScript tags
You should be comfortable with basic HTML editing, have access to your web pages, and be able to upload the tagged pages to your server.

Once you've pasted the JavaScript tags onto each of your experiment pages and uploaded them to your webserver, click "Validate pages" at the bottom of this page so we can make sure everything is good to go.
There was a problem validating the JavaScript tags on one or more of your experiment pages. Please paste the script again and upload to your web server, or correct the URL in step 1. Learn more
Original page
Variation pages
Conversion page
Congratulations! All your pages have been validated and you are ready to continue to preview and launch your experiment.

Original page: add control and tracking scripts
Original:
http://www.online-businesssolutions.com/
Add the control script to your original pagePaste the following at the beginning of your original page's source code.





Add the tracking script to your original page


Paste the following at the end of your original page's source code.





Variation pages: add tracking script to each page

Variation 1:
http://www.online-businesssolutions.com/
Add tracking script to each pagePaste the following at the very end of all (1) of your variation pages' source code.





Conversion page: add tracking script
Conversion page:
http://www.online-businesssolutions.com/
Add the tracking script to your conversion pagePaste the following at the very end of your conversion page's source code.




Once you've pasted the JavaScript tags onto each of your experiment pages and uploaded them to your webserver, click "Validate pages" below so we can make sure everything is good to go.
Congratulations! All your pages have been validated and you are ready to continue to preview and launch your experiment.





Popular posts from this blog

As the testing industry grows and matures, more testers will likely:

But before the testing industry can really prove its worth, more testers will need to know  why  they’re testing -- before they start running tests. To answer “why", you must first formulate a sound hypothesis. Your hypothesis needs to get to the core of what you’re trying to achieve through testing. Testers who start with solid hypotheses have better odds of running valid tests with significant results. Valid tests can lead to big conversion gains. Big conversion gains can equate to big revenue increases. And, of course, big revenue increases mean your company’s doing well. The rest is a no-brainer. If you’re helping your company profit, you might just get that bonus, after all!

Learn Adobe Analytics Marketing Reports & Analytics (SiteCatalyst) : Free Self Implementation Kit for Study

Here is the Adobe® Analytics marketing reports & analytics (SiteCatalyst) self Implementation kit to practice & learn - http://ats.adobe.com/jjsite/implementation_training.php /. There is no sandbox login, but you can see SiteCatalyst beacon firing up using browser debugger. SiteCatalyst Implementation Guide: https://marketing.adobe.com/resources/help/en_US/sc/implement/sc_variables.html Best Buy: http://www.amazon.com/Adobe-SiteCatalyst-Handbook-Insiders-Guide/dp/032185991X?tag=viglink122547-20

Measuring conversion rates on “thank you” pages provides?

Harnessing the power of ‘thank you’ is important. It’s also often overlooked.  Testers tend to get so wrapped up generating leads and sales, they forget to test the receipt / thank you page. But testing this last step in the sales funnel offers a golden opportunity. That’s because roughly 40% of traffic landing on your thank you page will convert again for something else.  Take advantage of this high conversion rate by testing ways to bring your customers back – again and again. When testing thank  you pages, make sure to think about your audience. Find ways to cater to both first-time and return visitors. Both have different needs. Consider testing different offers for each group to keep them coming back. Test  your thank you emails, too. Did you know new customer thank you emails have the highest open rate of any message you’ll ever send? That’s an insane amount of attention you’ll never get from your customers again. Test ways to extend conversions in your thank you emails.